[090] Who's the Boss of This House? 3

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"They're already asking us. What are you going to say when we send out the press release?"

"We'll sign a contract with the top image coordinator company. Experts will create it based on these initials."

"What? A coordinator?"

"Yes. They'll be responsible for managing and maintaining our company's external image from now on. And Chairman Song and the CEOs of our subsidiaries will also be involved in image making."

"Image making? What's that? Hey! Are we raising actors? Growing celebrities?"

"The 21st century will be an era where we eat and live with images. Corporate image is directly linked to sales. Anyway! Don't worry today and enjoy it. It's a good day, isn't it?"

On TV, after CEO Jo Dae-ho's inaugural speech ended, introductions of the heads of each subsidiary followed.

Now it's time for the reception to begin.

"Uncle. You should go and show your face. You're the rightful leader of this group, aren't you?"

"You? Won't you greet them?"

"I feel like I'll get caught up in annoying conversations. I saw some of the big bosses with grandfathers. I'll just skip it."

He wanted to avoid the uncomfortable looks he would receive from them. Isn't today a bit special?

Out of the A-jin, no... HW Group building.

The building still bears the name A-jin, but it will change soon.

It's a day to celebrate, but it's also a day to make just the right amount of flattery. He shouldn't forget his grandfather, who loves attention.

After all, there are many people who give stern advice and die, but are there not also those who die from flattering too much?

"Director, where would you like to go?"

Kim Yoon-sik, the assistant, opened the car door.

"To the Chairman's residence."

"Yes."

"Oh, by the way, if you pass by a supermarket, please buy me a bottle of Jinro soju."

"Soju? You don't even drink alcohol much..."

"On a day like today, we have to have a drink."

As elated and proud as he was, he wanted to drink to his heart's content and get drunk, but this was just the first step. Today, he would have just one drink. A light toast. Save the celebration for later. Success comes in abundance.

"Huh? Why are you here so early? The banquet must be in full swing by now."

As they entered the study, Grandfather was reading the news. The second founding ceremony of the A-jin Group was quite a big news event. It was continuously reported.

"Thanks to you, Grandfather, I've become the owner of the A-jin Group. How could I enjoy this alone? I came to share a celebratory drink with you."

I took a bottle of soju from a black plastic bag.

"What's this? Why did you bring the unlucky company's alcohol of all things?" Grandfather frowned as he looked at the Jinro soju bottle with a red label.

"Isn't this a liquor with a 70-year history? I'm sure the founder of Jinro, Chairman Jang Hak-yeop, never imagined that a single soju brand could last 70 years. And even though the company failed, this product is still selling, isn't it? Jinro soju won't disappear in the future."

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