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I. Title: What Happened at the Lake
Shall we begin?! SO. The title is nice, it leaves that questioning aspect that I like, and I also feel that we get to see a bit about what the setting and plot will be around. Not a lot I want to say but I can tell that it will have an eeriness, mystery/thriller, horror, or paranormal genre/tone towards its development.
It kind of feels passive and wants you to join with it without trying to fully target the audience with its impact. It could be the "Why" at the beginning that causes it to be passive. I like the "lake" in the title, but I feel like you could easily make the title shorter and a bigger punch to it.
II. Cover
Clear letters! Thank you! Whoever made your cover made the title visible and stand out from the contrasting dark blue and black as the background. Also, the hand coming out of the lake makes it much more eerie and like that horror element that is perfect with the title. Additionally, having the darker tone of colors emphasizes the overall plot lining or image that the audience will be able to envision.
