A Company Sends A Salesman

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Toa middle-eastern country to boost soda sales.

He attempts a visual advertisement campaign.

All around the country, he places billboards with tree pictures, one next to the other: the picture on the left shows a poor man lost in the desert and very thirsty; the middle picture shows the same man drinking the company's drink; the picture on the right shows yet again the same man, this time happy, satisfied and smiling.

After two months of campaign, soda sales are lower than ever. The salesman is fired, falls into severe depression and goes to a psychiatrist.

"I just can't understand where I went wrong. Years of study at university, decades of experience, millions of dollars of budget..."

The psychiatrist replies "Don't you know in Arabic they write right-to-left?"

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