Sell the Problem, Then the Solution

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Mr. PrintMan taught me to find out what people’s problems were, and provide the solution. We had a great phrase Mr. PrintMan put together: "If you keep doing what you did last year, then this year you're going to be making less and less money year over year so you came to the show to find a solution and we are the solution. PrintOnlineNow is what you need."

By the end of the show we ended up signing over 50 customers with their credit cards. It was a phenomenal success for PrintOnlineNow and for the start of our company. I ended up taking a day off from my contract to go and do the show Friday, Saturday, and Sunday, and it was just an adrenalin rush all day long, just selling nonstop. I made at least 70% of the sales and it was just me selling and convincing people, saying "Hey! Sign up because it is the best thing since sliced bread…even if you get a phone number, it would more expensive than using the PrintOnlineNow website..." Then I’d tell them, “Well, the lowest package starts at $59 a month with a limited-time offer only for the show and we could just get you up and running superfast! Just give us your credit card—and they did! And we were just selling like hotcakes to everybody.  I made a lot of print contacts during that show and people from the print industry and some of them wanted me to come and work as a salesman because I was selling so hard, always selling, not in a grasping way, but in way that could convince them to buy.

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