Big data is the next wave of technology that will change businesses. The NSA uses big data to predict your association and what type of person you are. Before the NSA, companies such as Walmart and Target used big data to see which items to put at the front of the store, or who would come to buy what at what time.
For example, a large merchant used big data to increase the sales of an expensive diaper brand. Through big data it realized that men were coming on Friday nights to buy beer and diapers. By putting a specific brand of diapers next to the beer, it was able to coax the men into buying a brand they would normally not consider.
Big data is basically a data set that is too large to be handled by a single computer. In addition to many computers and specialized software, big data requires the skills of a data scientist to make sense of the data in a business context.
Mr. Princeton and I saw that there was an opportunity here; basically, we could come in and dominate the big data space that was nonexistent in Asia at this point if we started right away. Our first step was to recruit a data scientist to the team. Mr. Princeton had a friend in Toronto who was very skilled in this field, Mr. Data. Mr. Data lives and breathes data analysis. His eyes practically light up when he hears the mention of data and its application to business.
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Swimming with Asian Sharks - Business Secrets from the Pacific Rim
Non-FictionEver wonder what it takes to do business in Asia? How do Asian business executives behave and think? Do you want to create a business from scratch in under 24 hours? If so, this is your guide. This book is a compilation of over one hundred business...
