Episode 47: Yumburger in Paradise

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Representing the Cheese & Burger Society, Wisconsin asked her friends about the origins of the cheeseburger and received various answers.

"Obviously, the cheeseburger was invented in my home," California boasted. "It happened back in 1926. There was this sandwich shop in Pasadena, and this dude ordered a burger topped with everything. True to their word, the cook got his hands on whatever ingredient he could top the hamburger. At one point, he accidentally dropped a slice of American cheese on the burger patty. Hence, the 'Aristocratic Burger' aka the 'Original Hamburger with Cheese' was born. You're welcome." She took a bite out of her cheeseburger.

"Actually," Kentucky countered, "the cheeseburger was invented in my home. It happened in 1934 at a family restaurant in Louisville. The mama was cooking burgers one day when the papa casually suggested she put cheese on them. Three burgers later, he couldn't get enough! Word of mouth spread, and that was how the cheeseburger came to be." He took a bite out of his cheeseburger.

California scowled. "Dude, that was in 1934. You were, like, eight years too late."

"So what? It was the first time the word 'cheeseburger' was used; it wasn't called a hamburger with cheese."

"Um, I hate to break it to you dudes," Colorado interrupted, "but the cheeseburger was invented by me. I even have proof."

"Proof?" California and Kentucky blinked their eyes.

"Check it out." He showed them an old document. "In 1935, a man from Denver registered and received a trademark for the word 'cheeseburger'. Therefore, the cheeseburger was my invention." He smirked as he took a bite out of his cheeseburger™.

California scoffed, "That's a bunch of crap. People were making cheeseburgers before 1935. That trademark doesn't mean a damn thing."

He shrugged. "You're not wrong. The trademark isn't enforced, but my point stands. The cheeseburger is my invention."

"No way! The cheeseburger was my doing, made way before it became cool!"

"Ahem." Connecticut poked his head into the conversation. "I can't help but hear you guys talk about burgers."

"Steamed cheeseburgers don't count!" She shooed him away.

Wisconsin giggled, "There's one thing I can't disabrie. Whoever invented the cheeseburger, they did the nation a grate service." She took a bite out of her cheeseburger and hummed.

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The 1980s—Manila, The Philippines

The McWorld—the globalization of McDonald's fast-food restaurants—was rapidly expanding like U

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The McWorld—the globalization of McDonald's fast-food restaurants—was rapidly expanding like U.S. military bases. There was a McDonald's in Canada. There was a McDonald's in Japan. There was a McDonald's in the Netherlands. There were even McDonald's restaurants in the Land Down Under. Despite criticism for its invasive and destructive influences, the American franchise managed to succeed in the countries it established. So far, there were no signs of slowing expansion. Wherever there was a market, there was room to set up the Golden Arches; it was free real estate. With the most recent success of the first McDonald's in Singapore, the fast-food corporation decided to greenlight more locations in Southeast Asia. Their next destination: the Philippines.

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