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sorry if i'm talking about twice a lot lmao, but in my opinion they don't always do the same concept. yes, all of their concepts are cute (bdz might count as teen crush but the song is still cute), but it's always a different version of cute. some of y'all are acting like all of their mvs are copies of each other or something and idk where you got that from. here are a few examples:
- dtna: summer and beach concept
- cheer up: cheerleader concept
- bdz: agents concept (lol idk how to describe it)
- signal: aliens and superpowers concept
i'm sure you get my point.