Here's a cheap meme guide, I'm too lazy to do better rn
- infinite variety -> infinite potential for jokes -> never gets boring
- has ability to catch you off-guard
- either makes you think, scream or relate
- bonus points for black humour, edge and outraging or confusing normies
- not obnoxious
Example tier list below is built based on how well the above criteria are fulfilled on average, judged as objectively as I can while putting in close to no effort.
A bad meme used at the right time can achieve unexpectedly good results, a good meme used when you would expect it may be satisfying but it isn't surprising or creative.
Your personality influences how you perceive a meme. What is relatable to most may not be relatable to you, what catches others off-guard might not catch you off-guard etc.
God tier: cats (anything a cat touches is turning holy - Exception: the Cats musical. It was made by and for furries. Furry =/= cat. Sorry furries)
SS tier: humanity - be honest, we're such a joke
S tier: roasting whatever is worth roasting, cursed memes, Tier lists, one-will-protect-you-the-others-will-attack-you (simply fulfill most of the criteria by default unless done with low skill); 4chan legends (it is said they increasingly turn into degenerates nowadays, which is sad)
A tier: everyone else: meme (catches you off-guard by edge); Islam is right about women, sciencey memes (when you get it); broken tutorials
B tier: Memeulous (nobody actually knows why he is funny, but this is why it works); face memes; Tai Lopez (PhD in cheapness, but that's all he's got)
C tier (hm): surprised Pikachu face, doge memes (cute but basic); Illuminati (can catch you off-guard, but has rather low expression variability); Splatoon memes (skating on the cheapness)
D tier (i sleep) : FBI OPEN UP (after the first couple times, you can see it coming from miles away most of the time), E; whatever Logan Paul is up to
F tier (brain death): Jojo's memes (Oraoraora gets old real quik), Johnny Johnny memes, 99% of anything originating from Instagram
But really, in the end of the day, whatever sticks in your mind works.