Of course, the film and television company would not know that their own movie had already been sentenced to death by the Shepherd Star before it was even released.
After confirming the specific release time, the film and television company quickly put a lot of energy and money into the promotion of the film: celebrity microblog forwarding and promotion, video website advertisements, trailers that can be seen everywhere in subway stations, and even Blue Star Movie-related promotion can be seen on the screen wall of the most famous trade square building.
Such vigorous propaganda is of course effective.
In fact, as early as when the crew started work, this movie called "Ten Miles of Spring Breeze Is Not as Good as You" has been frequently searched.
First of all, the movie itself is adapted from the popular IP - the original novel is also called "Ten Miles of Spring Breeze Is Not as Good as You", which is known as the youth story that best represents the thoughts and thoughts of this generation of young people. It has been at the top of the star bestseller list for a year, with a total global sales of 300 million, and countless book fans.
Secondly, the two actors who starred in the hero and heroine of this movie are also the undisputed top stars in the Blue Star entertainment industry. Even their daily airport photos can easily reach the top of the hot search list.
Its own popularity, coupled with the overwhelming publicity of the film and television company, making "Ten Miles of Spring Breeze Is Not as Good as You" immediately became the focus of theaters, and sparked heated discussions on the Internet:
"Always support my brother!"
"I can do this lineup! When I read the original novels, I used Ran Yu's face. The crew's casting was full of praise. Ran Yu's appearance is really nothing to say. He is completely the hero in my mind! Goddess An Tang is also the same. Impressive appearance, I can’t wait to watch 555555”
"Shuangdan ecstasy!"
"I particularly like the original novel "The Spring Breeze Is Not as Good as You". The author's depiction of the various thoughts of adolescence is particularly delicate, and the little interaction between the male and female protagonists' mutual crush is also very cute. I have always been looking forward to the film and television version of the novel. It is this starring list that makes me emmmm hope Can I take a photo?"
Generally speaking, netizens have mixed attitudes towards the film and television adaptation of "Ten Miles of Spring Breeze Is Not As Good as You".
Fans of the top stars naturally support it to the end. There are also fans of the original book who are optimistic about the movie itself, and there are also book fans who are disgusted with the house, because they have doubts about the acting skills of the top stars, and they are not as good as you in "Ten Miles of Spring Breeze". "The movie version also has no liking at all, and the disgust is almost written on the face.
Of course, these are the minority.
Like "Ten Miles of Spring Breeze Is Not as Good as You", this is not the first time that a movie model composed of traffic stars + hot IPs has been combined. Both the capital and the audience are not used to this. The former is familiar with the road, while the latter can only complain a few words at most, and it will be over if they don't go to the cinema to support it.
In the final analysis, it is neither fans of celebrities nor netizens who dislike traffic, but the silent majority in real life.
This is why the traffic star + hot IP model has endured for a long time.
For popular IPs, the plot of the original work is usually relatively good. Under the premise of ensuring the quality of the original work, the adapted script is often not much different. Coupled with the popularity of traffic stars, such a movie can be said to be If you are safe, it is difficult to rush to the street.
Therefore, under the deliberate marketing of the film and television company, "Ten Miles of Spring Breeze Is Not as Good as You" undoubtedly became the most eye-catching movie in April.
As for the picture...
Luo Gaofeng, who was pulled out for a walk by his mother, raised his head and looked at the tall buildings on the other side of the Baijiang River.
It was night now, and the street lamps along the river were dotted with stars, half bright and half dark. At the other end of the Baijiang River is the most prosperous Xingning Square in the city. The lights are bright at the moment, especially the electronic screen wall hanging on the commercial square. It can be said that it is shining in the night sky, making people want to ignore it. Disaster.
All I saw was the light on it——
On April 5th, "Ten Miles of Spring Breeze Is Not as Good as You", see you soon.
While Luo Gaofeng was walking along the riverside for a while, he heard countless people talking about the big screen and the upcoming movie.
Thinking of this, Luo Gaofeng silently took out his phone.
What was displayed above was the Weibo homepage of someone he had deliberately set to pay special attention to. Just thirty minutes ago, this national dog thief who had not been on Weibo for a long time finally remembered his Weibo password, but posted Weibo, but it has nothing to do with Huaying’s upcoming animated film:
Shepherd Star V: The formalities for running the school have been passed, and I am considering the location of the school. Do you have any good suggestions? [Image] [image]
The picture is a few addresses in Xingning City taken casually.
Luo Gaofeng looked indifferent.
After experiencing countless times that the emperor was not in a hurry and the eunuchs were in a hurry, he found that he was almost used to Huaying's promotional routines—yes, Huaying's promotional routines just had no routines. When other celebrities are promoting, Huaying is playing tennis at the headquarters; when other people’s advertisements are spreading all over the subway station, Shepherd Star is inspecting the construction of the theme park; Choose a site for the school.
He even sent a special post on Weibo to ask fans which place is the best.
As expected of you, you thief.
Complaints are complaints. It was rare that Muxuexing remembered the Weibo password. Luo Gaofeng still left a serious message: "You can go to Xicheng District and have a look. The development there is relatively low in Chengdu. The most important thing is that the environment is quiet and suitable for studying and doing things." The school address is just right.”
It's just that I'm still a little lost in my heart.
His rationality told him that this situation couldn't be more normal—"Harry Potter" is an exception among exceptions after all, and under normal circumstances, animated films are not mainstream after all, and their audience is indeed limited. Without the blessing of stars and no money spent on publicity, it is naturally impossible to achieve as much attention as "The Spring Breeze Is Not Like You".
Compared with the Harry Potter period, Huaying's current movie is actually just a return to the normal state that animated movies should have.
…
"Your Lie in April" was released under such circumstances.
Although Huaying is usually lazy in marketing, after all, the reputation of Huaying and Muxiuxing is there. Anyone who likes animated movies will basically go to the cinema to watch "Your Lie in April" as soon as possible. There are also people who have average views on animated movies, but come here for the production team of "Harry Potter".
Once the movie was released, it received a lot of praise as usual.
"As expected of you, thief."
"Before the movie was released, I asked Gou Thief on Weibo what type of new movie it would be. Gou Thie also said at that time that it would be a sunny youth story, and the production team would try their best to give all viewers and fans An unforgettable April - now I want to go to the dog thief's house with a knife, but I find that I can't refute these words, and I can't scold the dog thief for not keeping his words."
"One thing to say, it is indeed sunny, and it is indeed an unforgettable April."
"Please wake up above. When has the thief deceived us about this kind of thing? He just never tells the whole story, is ambiguous and hides the knife in the sugar. [Manual goodbye]"
"Stop talking, I feel bad now. Damn it, who would have thought that Youth Story could be so cruel?"
One day later, the first-day box office of "Your Lie in April" was quickly released——
240 million.
A statistic that would rank among the best even in a live-action movie.
"Sure enough, the box office of movies that focus on daily romance is not much higher." Wen Feihang said with regret.
This is actually a very normal thing.
Generally speaking, not only animated movies, but even among all live-action movies, the box office of love movies is not too high, because the appeal of love movies is limited, and for audiences who do not often come to the theater, it is far inferior to the special effects. Rich commercial blockbusters come in interesting ways.
In comparison, "Your Lie in April"'s first-day box office of 240 million can be said to be the highest among similar movies.
In other words, "Romance movies have limited box office", if someone who paints movies says it, it's a bit unworthy of a beating.
Fang Lian just gave him a blank look at this moment, and said angrily: "You are almost done, don't get cheap and act like a good boy, let me watch it, the total box office of this movie can reach at least 2 billion, and similar movies are not good. If there is no one to come after, there is no one before, so why are you dissatisfied?"
Wen Feihang muttered: "Then "Harry Potter" is still 7 billion."
"I think you are spoiled by the box office of "Harry Potter"," Fang Lian shook his head, dumbfounding: ""Harry Potter" is a veritable commercial blockbuster, and all of them use the most advanced technology from Blue Star. CG technology, a whole film is just an ordinary 2D picture, can it compare?"
Not only that.
You know, the cost of "Harry Potter and the Chamber of Secrets" is as high as one billion, but the cost of "Your Lie in April" is only 60 million. When the main line is far away, "Your Lie in April" seems to have recovered the full cost on the first day.
The cost of the two is different, and the upper limit is also different, so naturally they cannot be generalized.
Taking into account the costs of the two films, the box office return of "Your Lie in April" is more than one or two points higher than that of "Harry Potter and the Chamber of Secrets."
Wen Feihang actually understands this, but after watching "Harry Potter" with 7 billion, and then watching "Your Lie in April" with 2 billion, he will inevitably feel that it is not enough, so he complained casually. Just two sentences.
"You don't have to be so pessimistic," Shepherd star pondered, "Your Lie in April wants to be in the same box office range as "Harry Potter". Billion should be fine."
He was answered by wordless silence from the others.
Fang Lian couldn't help complaining: "I just said that Hangzi was dreaming, why did you suddenly give in too much, Amu?"
The box office on the first day was only 240 million. How can the total box office exceed 4 billion? head?
The cost is 60 million, and the total box office is 4 billion. If this is the case, the return on investment is at least 66 or more, right? Fang Lian really felt that it would be faster to dream.
Shepherd star smiled.
He cheerfully pointed to the slogan on the screen wall of the tall building in the distance. The release date of "Spring Breeze Is Not as Good as You" is the day after "Your Lie in April" was released, which is today - one side He said slowly, "What's the rush?"
"Isn't the one who sent the assist here?"