It’s not just the media and newspapers.
With the popularity of "Born to Be a Craftsman", many viewers not only liked the movie itself, but also loved Wu and Wu. They also had a great impression of Xu An as the director. For a while, "Born to Be a Craftsman" and its director Xu An were discussed. Ann's posts can be seen almost everywhere on various movie forum platforms.
There are serious compliments.
"I went for Huaying's production, and it really didn't disappoint me."
"It's a bit surprising. I've always wanted to watch a theme that tells about traditional culture. Unfortunately, it's so unpopular that few people film it. I didn't expect that I got what I wanted in an animated movie. The plot is not childish, even though it's animated. It’s a movie, but adults and children can actually watch it.”
“I can’t say enough about the director’s quality, I highly recommend it!”
"I have been eating melons for this period of time. I am really tired of watching the monsters and monsters in the film industry. Now I am very moved when I look at Director Xu and Xingxing. You treat me as a countryman, and I will repay you as a countryman. Xingxing is here Director Xu gave Director Xu his trust and support when he needed it most, and Director Xu never failed to live up to the expectations of the stars, which is great."
There is also gossip.
"By the way, haven't you noticed that several characters in "Born to Be a Craftsman" are voiced by stars?"
"Found it! After the premiere of the film, the reporter interviewed Director Xu and asked him why he thought of finding a star to dub. As a result, Director Xu looked serious and said very confidently that the film's funds were limited, and he had to save some money. The most important thing It can be used as an Easter egg after the movie is released to increase the popularity of the stars, such as asking the audience to guess how many stars are paired with it."
"Director Xu: Can't think of it? I'm still a business genius.jpg"
"Don't tell me, when I watched the movie, I heard that the protagonist was matched by Xingxing, but I didn't hear the other characters matched by Xingxing. Now I really want to go to the movie theater for a second time, and count which star is matched. There are a few characters..."
When Xu An came to him to dub, Mu Su Xing actually didn't think too much about it.
At that time, the situation of Huaying was really not very good. Because of the rumors that Huaying seized the subsidy of small companies, many animation studios that had originally accepted the investment of Huaying switched to Yunsu. It’s better to choose Yunsu.” Therefore, when Xu An came over, Mu Xingxing thought that he was here to draw a clear line like everyone else.
Dudu didn't expect that he came here specially to dub.
What was even more unexpected was that Xu An's so-called enthusiasm for rubbing him actually came true. As the content of the reporter's interview became public, many fans even went to the The theaters went through it all over again, so that "Born to Be a Craftsman" was about to be released, and the box office exploded again.
The total box office of "Born to Be a Craftsman" was finally fixed at 2.5 billion.
Compared with the 7 billion for "Harry Potter and the Chamber of Secrets", this number is obviously not enough. But "Harry Potter" is a big IP and a big production after all. Considering the cost and price-performance ratio, "Born to Hand" can still be ranked in the top 10 even if it is placed on the Blue Star movie box office rankings.
"Stop saying anything, Huaying NB!"
"One thing to say, Huaying's vision has always been very good. Whether it is the choice of adapting animation in the past or investing in Xu An's movies, they are basically a model of praise and popularity, and the production team is also very good. Really good I hate the current atmosphere in the film industry, there are really too few directors like Xing Xing and Director Xu who focus on their works in a down-to-earth manner."
"I wonder if there will be a chance for Xingxing and Director Xu to cooperate."
"There will definitely be. I heard that Director Xu had already signed a contract with Huaying long before the release of "Born to Be a Craftsman". Now there are quite a lot of people who want to poach Director Xu. In Huaying, you don’t even take a look. There are people from Huaying on the left and right, so is the cooperation still far away?”
…
Some are happy and some are sad.
While Huaying here is celebrating for its works to become the king of the schedule again, the capital of the other side is gloomy and gloomy.
At the same time, in a conference room.
"I said early in the morning not to get involved with the matter of Yunsu. You have to get involved to lead the charge. First, in order to catch up with the Lunar New Year file to encircle and suppress Huaying, all kinds of urging the crew to rush the progress, and now they are afraid of official punishment. The release date has been postponed again and again, seeing that this year will soon be April, you all say what to do now!"
silence.
Everyone looked at each other with the same helplessness on their faces.
They really have no choice.
Originally, according to their deal with Yunsu, their film would be released as the third batch of films in the "Harry Potter and the Chamber of Secrets" campaign. However, no one expected that the officials, who had always turned a blind eye to all the overt and covert struggles in the film industry, would suddenly end. , giving Yunsu a small punishment but a big warning.
Faced with the official warnings that could not be clearer, they knew it was time to withdraw no matter how hard they tried.
As a film and television company, they have a natural relationship with the government to control and be controlled. Yunsu Group has other industries, but they have nothing but TV dramas and movies. For them, not to mention official punishment, even a little Warnings and hints are enough to scare them.
After finally getting through February, Xu An happened to be born again in March.
"Actually... maybe we are already lucky?" Someone asked tentatively: "At least our movie hasn't been released yet, unlike Beiyuan Film and Television, which was directly hit by "Born to Be a Craftsman" and couldn't hide. We can at least arrange a specific release time, there won’t be any film productions in April, right?”
The boss took a deep breath, photographed a form directly in front of him, and said coldly: "This is the schedule for next month. You can read it yourself."
His eyelids twitched.
April has always been the off-season for the film industry. Any company with a bit of ambition and background will choose the busy summer or Lunar New Year schedule. In other words, the movies that will be released in April are usually either produced by small and medium-sized companies, or the movies themselves tend to be less popular and niche.
For them, who only want to release the film as soon as possible and stop losses, April is a good time to make a move.
However--
He looked at the familiar words on the famous list.
Movie Name: "Your Lie in April"
Director: Shepherd Star
Production company: Huaying Animation
The three words "Pleiades" in the director's column on the form were too conspicuous and shocking to them, so much so that he couldn't even pretend not to see it.
With the popularity of "Born to Be a Craftsman", both the audience and colleagues have no doubts about Huaying Animation's vision. What's more, this animated film of unknown category is not only produced by Huaying Animation, but also the director himself.
Thinking of this, the employee only felt a bitter taste in his mouth.
It's funny to say that two months ago, they were still gloating over the situation of Huaying Animation, secretly looking forward to the day when Huaying would be encircled and suppressed. No one thought that the prey two months ago would suddenly transform into a hunter after escaping, and carry out the encirclement and suppression on his own.
Is this what it feels like to be targeted?
There was silence in the conference room.
After a short and long silence, the man sitting at the head sighed and decided: "If we don't change it, it will be April."
"But if Huaying intends to retaliate against us——"
"Then let it come." The man said, his tone unknowingly becoming firm: "Animated movies and live-action movies are ultimately two types, and they are fundamentally different in terms of audience. Not all animated movies can be as good as "Harry Potter" "Potter" can be killed as well." If it really doesn't work...
It's not just as simple as losing to your competitors.
He didn't say the last word.
In fact, even he himself cannot accept this speculation that is very likely to become a fact: if their movie really encounters Waterloo, the meaning of this is far more terrifying to them than the failure itself - because This means that in the future, the Blue Star film market will no longer be a paradise where capital can easily get high box office results.
…
"No, I'm still very upset."
With the completion of "Your Lie in April", Huaying Animation has once again entered a rare state of leisure. At this moment, Wen Feihang is lazily leaning against the lawn tree in the headquarters, looking at Fang Lian and Mu Xing were learning to play tennis, and could not help complaining:
"Should they only be allowed to encircle us, and not allow us to retaliate? Let me tell you, since our schedule just hits, why don't we just give them a good look and let other companies see the price of encircling us?"
While he was talking, Fang Lian and Mu Xingxue, who had finished playing a round over there, also came over.
Before Mu Su Xing opened his mouth, Fang Lian, who just listened to his last words, raised his eyebrows: "It's just an animated movie, and you want to snipe a live-action movie? Wen Feihang, you are a little bit drifting."
"Fang Lian is right."
This time it was Mu Xingxue who spoke: ""Harry Potter" is a special case among special cases. Normally, it is difficult for animated films and live-action films to interfere with each other. What's more, the film released by the other party this time is still a typical one. If we want to really get revenge, unless we further expand into the film and television industry, it will be difficult to deal a substantial blow to them.”
"That's a good idea." Fang Lian's eyes lit up: "Anyway, we have a lot of popular IPs in our hands. Instead of selling them to others and ruining them, we might as well set up a film and television department to do it ourselves."
"Is that something that will happen later?" Wen Feihang said depressedly, "Could it be that this time we just let it go?"
Shepherd Xing said, "No need."
"Why not?" Fang Lian asked doubtfully: "No need for revenge? Or should we just forget it?"
"No need to do anything."
In other words, they have already completed all the preparations that need to be done.
Facing everyone's unclear gazes, Mu Su Xing chuckled and did not explain in detail, but said: "In short, we don't need to do anything, you just wait and see the good show."
If it’s another theme, there’s really nothing that Musuxing can do—but who made the other party choose the so-called big IP+traffic star, this seemingly invulnerable and safest routine? Just like animation fans feel disgusted by Yunsu animation, don't ordinary audiences have no disgust for traffic stars who have no acting skills but dominate the hot searches every day?
Those who come out to mess around will have to pay back.
It’s not just the animation circle.
From applauding the vacancy of the Eleanor Best Actor and Actress Award a few years ago, to audiences who don't watch animation, they are willing to support "Harry Potter".
The audience's tolerance for shit movies has almost reached its limit.