Yao Libei actually doesn’t have many Weibo fans.
It stands to reason that even if his rant attracted some attention, it is unlikely to cause much repercussions—however, Yao Libei doesn't have many fans, and there are many companies who are looking forward to the bad luck of Huaying.
Therefore, after unexpectedly discovering Yao Libei's Weibo, a company quickly bought it into the hot search, and also hired a lot of trolls overtly and covertly to post "The Prince of Tennis" on every Weibo. Bori set the pace:
“After watching the first two episodes together, to be honest, now I feel a bit like I watched “The Little Prince” first and then “IS”. This tennis animation feels too straightforward and exaggerated, unlike the previous one. Lippert and Holmes are not in the same class at all, it's really embarrassing..."
"It's okay if I don't understand tennis. My tennis fan is so embarrassed to watch this animation that I feel like I'm going to commit cancer. I feel that the main creator didn't understand tennis at all. He just made a random survey and started to do it. If you know a little bit about tennis, you can’t stand it at all.”
"Looking at the tennis skills of the main creator, I thought that people who play tennis well should be more impressed by the animation of the same theme. In the end, emmmmm, I was wrong. In the end, for some companies, our beliefs are actually nothing more than It’s just a tool to make money.”
"It's really bad. Please give some people a little more respect for tennis. Professional players train so hard every year. Don't they just hope that more people can understand and love tennis? Some unscrupulous companies are better, an animation can Returning everyone's efforts to the original point is also admiration."
…
When Luo Gaofeng finished watching the animation as usual, and clicked on Weibo to read other people's discussions, he was stunned by the clearly visible words "Tennis professional player criticizes net king" on the hot search list.
He clicked in along the hot search list, and quickly figured out the ins and outs based on the complaints of many people.
This... is just an animation, is it so on-line?
Luo Gaofeng was a little baffled.
If only some tennis fans are dissatisfied, that would be understandable. The problem is...
Luo Gaofeng's eyes turned to the trending search that has always been at the top of the list, feeling confused. Isn't Blue Star tennis always quite cold? I have never heard of how many people are tennis fans. How can Huaying have so many tennis fans in just one animation?
In the Huaying fan group, many fans are also discussing this issue:
Tornado: Did you see it?
I am free: I saw it. This time it was too exaggerated. It made me afraid to speak up for Huaying, for fear of being labeled as a bastard who insulted their tennis beliefs [trembling]
There is Yan Ruyu in the room: I have seen it. The professional player himself is not very famous. Logically speaking, it is impossible for his Weibo to attract such a big attention, let alone become a hot search in half an hour. Huaying should have been screwed.
Tornado: So now that the question is coming, it’s all hotly searched in the headlines, why hasn’t Huaying clarified yet? What about the people in the public relations department?
I am self-willed: don't ask, if you ask, you don't have it.
There is Yan Ruyu in the house: Don't ask, asking is suicide.
Luo Gaofeng was quite nervous at first, but he found it funny when he saw this, and he followed suit and replied: "It seems that I still have to pray that Huaying's public relations will not end, reverse public relations are the most deadly, and no one will be rescued by then gone."
Tornado: Then we just do it and watch it? Damn it, why do I feel like we are eunuchs? We are not in a hurry to draw pictures. We are all starting to worry about whether it will affect the ratings.
Huaying fans are worried.
Luo Gaofeng is also very helpless, there is no one in such a Buddhist company: "For now, let's talk about it when the ratings come out tomorrow. It's useless for us to worry now."
***
In fact, Huaying Public Relations Department is certainly not really committing suicide.
Before Yao Libei's Weibo was bought to the top of the hot search list, an employee of the Huaying Public Relations Department noticed it immediately and realized that this Weibo might have a negative impact on "The Prince of Tennis". The person in charge of the Public Relations Department People quickly informed Mu Xiu Xing, briefly described the plan discussed by the public relations department, and asked Mu Xiu Xing for final instructions.
This is just a process.
The public relations department thought that this time the public relations plan was done well, and they were already confidently preparing to prove the strength of Huaying Public Relations Department. Unable to bear it, their boss said slowly: "Oh, you said that, no need. "
Um? ?
Although Huaying was very convinced of his boss, the manager of the public relations department was still a little confused when he heard such an answer. Could it be that the opinion this time was also expected by the boss?
Mu Xingxing didn't know that a certain manager of the competing company next door had already praised him as a strategist and a person with perfect strategies. Of course, even if he knew, he wouldn't care, and he might even need to explain:
"No matter how foresight I have, it's impossible for a professional player to come out to disrupt the situation." Xing Mu couldn't laugh or cry, but his expression was very relaxed: "But this matter has no effect, you don't need to worry about it. You don't need to stand by, this time The work is almost done, let's go home from work."
The staff of the public relations department still hesitated: "This...isn't that good?"
As a member of Huaying, they will of course pay attention to netizens' evaluation of Huaying, such as the "self-exciting production, autistic marketing, and suicidal public relations" that is about to leave the circle, although Mu Xiuxing never said that There is nothing wrong with blaming them, but... they also want to save face, okay?
Mu Xingxing glanced at them.
He said generously: "Okay."
"If you have to do something, that's not impossible, but there is one thing -" Facing everyone's expectant eyes, Mu Xiuxing said casually: "You are not allowed to use the company's funds."
He has been careful about his calculations recently, and he only needs to spend one dollar in half. When he knows that he has the chance to win, he is of course unwilling to waste money.
The manager of the public relations department went back and told Mu Su Xing's instructions, and everyone looked at each other in blank dismay, speechless.
The deputy manager said deeply: "It seems that we will be scolded again this time."
"There's nothing we can do about it," another person lamented, "There's nothing we can do about it. It's just that Mr. Mu is too awesome. He carries the whole team by himself, and we have absolutely no use for it."
"So." The manager concluded: "Everyone should eat what they should eat when they go back, and sleep what they should sleep. Be prepared to be scolded and lie down, and the meeting will end."
As a result, I didn't get scolded.
Everyone just thought that the fans were trying their best to save the situation and had no time to spare the time to send Huaying Public Relations Department to the sky. However, until the next day, the one-sided public opinion on the Internet became more and more intense, and no fans even scolded Huaying Public Relations Department.
Luo Gaofeng no longer cared about the daily greetings to the PR department.
He looked at the ratings table released by the TV station Meizizi, and he only felt suspicious of life.
He originally thought that under the influence of online public opinion, the ratings of "The Prince of Tennis" would be more or less negatively affected. As a result, the ratings were not decadent at all. The ratings of the first episode of the animation were as high as 2.86. %, by the end of the second episode, the ratings had broken through 3%!
Now that computer video websites are prevalent and TV stations are gradually declining, this ratings can only be described as terrifying.
Tornado: Could it be because yesterday was the first day and everyone didn't have time to watch it online, so the ratings are so good? Maybe it will plummet by tomorrow?
the next day.
There was silence among Huaying fans.
Luo Gaofeng: "Did you check it out? Damn, I'm too stuck here, and the page doesn't show up for a long time. How is the rating of Net King? How much has it dropped?"
Tornado: 0.5%
Luo Gaofeng: ...
Sure enough, it still dropped by 0.5%.
Luo Gaofeng sighed and forced a smile: "It's not bad, I see that the gang of sailors are working so hard, and many passers-by are also led to the rhythm, so there is still about 2.5%, which is already very good. It deserves to be a painting Movies, it’s all like this, and they’re hanging TV programs on other channels.”
Tornado: It didn’t fall by 0.5%, it rose by 0.5%
ah?
Luo Gaofeng was really dumbfounded this time.
He couldn't help but switch to Weibo and took another look at the hot search list, which couldn't be more conspicuous. Yes, the first one on the hot search list was still the familiar "Professional players criticize tennis", and there were also several other topics such as "Painting animation misleading" Audience" and other related topics were among the top ten most searched, and many people wrote long microblog essays criticizing Huaying, and every essay was followed by a cloud of supporters.
That's right, it's still being satirized by the navy occupying the moral high ground.
Why is this ratings completely out of line?
Fans of Huaying are very confused, but some of the company executives who paid the navy to blackmail Huaying are now even more confused than them.
"So, can anyone explain to me what's going on here?"
In a certain office, the man sitting behind the desk had a gloomy face: "Didn't someone tell me that using this topic can damage the ratings of the movie? I also paid for it, and the trolls came to find it. Hot search I bought it too. Why is Huaying ranked first in the ratings?"
"I spent money on hot searches just to put Huaying's works at the top of the ratings?"
Seeing the boss go crazy, the employees below felt speechless and dared not speak out.
Not to mention the boss, even the employees who have personally participated in every process are no less confused than him at this moment. It seems that this painting is really evil. There was no marketing before the premiere, and there was no public relations after the incident. Is it really autistic marketing and public relations suicide?
They had even planned a response plan after Huaying's public relations, but who would have thought that Huaying wouldn't even look at them?
After a long silence, someone tentatively asked, "Could it be because of Xie Ge?"
Xie Ge only saw Yao Libei's Weibo the next day.
Because of his fondness for Huaying animation and his love for animation itself, this professional tennis player also spoke for Huaying at the end of the court. Some tennis fans also calmed down because of his words. Not only were they relieved about Huaying, at least they were not Then follow the navy to black Huaying.
But this is just a change of attitude within the tennis community.
Netizens are already easily incited by public opinion, and the trolls have deliberately taken the moral high ground this time, and the tennis circle itself is cold. Even if some people change their attitudes, it will not have any impact on the situation.
The man seemed to be angry and laughed. He said coldly: "How much energy Xiege has, don't I know better than you? Why don't you just tell me that TV viewers and Internet users are two different groups of people?"
While everyone was discussing the reason why the ratings of "The Prince of Tennis" was not affected, at the same time, Huaying headquarters was also discussing this issue.
"It's really two groups of people."
Faced with everyone's surprised and incomprehensible looks, Mu Xingxing smiled slightly: "So didn't I say it at the beginning? "Prince of Tennis" is a children's animation - the main group it targets is from the beginning. At the beginning, it was a small audience in elementary school and junior high school."
Netizens are easily influenced by public opinion, habitually like to occupy the moral high ground, and then criticize some hot current events and current disadvantages. The world of teenagers is not so complicated.
Tell them that there is only a difference between good-looking and bad-looking animations. As for "tarnishing tennis" and "using other people's beliefs as a tool for profit", regardless of whether they pay attention to online public opinion, they actually saw it accidentally. , Most of them don't even understand what these disputes mean.
The sailors are very busy, but what about the reality?
It is impossible for these remarks to enter the field of vision of the mainstream audience of "The Prince of Tennis". Even if there is a fish that slips through the net, it will not be able to achieve the effect that the behind-the-scenes wants to achieve.
Maybe the parents of young viewers will notice these news, but will parents ban their children from watching "The Prince of Tennis" because of this?
The answer is of course no.
Parents do not have high requirements for TV animation, as long as there are no plots and scenes that teach children badly. The Prince of Tennis is just the opposite. It has neither bad views nor bloody scenes that are not suitable for children. The whole animation tells the story of a group of teenagers pursuing their dreams. The plot is bright and uplifting, and it even has the function of indirectly guiding children to play tennis and exercise.
They wish there would be more animations like this on the market, so how could they stop them?
"As for the question of whether the company will lose money," Mu Juxing shrugged: "I don't need to say more about the ability of sub-suppliers to attract money from animation, right?"
Everyone nodded knowingly.
really.
Compared with animations whose main audience is teenagers, a highly popular sub-genre animation will perform more horribly in terms of peripheral profits. This is also the most common way for sub-genre animations on the market to make money: the subscription amount of the animation itself may not Very high, but the profits of its surrounding industries will be ridiculously high.
For example, a certain movie that was released this time last year was a movie animation. Until the animated movie was released, its box office was only about 80 million, which was just about recouping the cost. But this animation is a typical princess animation. In the past year, the sales volume of dolls based on this animation alone reached 500 million!
The only fly in the ointment is that, except for companies with a complete industrial chain like Huaying, most animation companies are only responsible for the production of animations. No matter how high the sales amount of animation peripherals is, it will not bring them much actual benefits.
At this point, Huaying and "The Prince of Tennis" undoubtedly have more advantages.
Firstly, Huaying has its own toy factory, and there is no lack of sales channels with good cooperation. Secondly, "The Prince of Tennis" undoubtedly has more advantages than animations with other themes in terms of subject matter.
If it is an expensive toy, parents may still hesitate, or simply promise it as a prize for good test scores, but "Prince of Tennis" does not have this trouble. In Mu Xing's vision, "Prince of Tennis" The surrounding area will be mainly tennis balls, tennis rackets and sportswear from various schools in the animation.
For parents, buying a set of tennis equipment and playing tennis with their children is considered a parent-child activity.
"But..." Wen Feihang was still a little confused: "How do you know that younger audiences will definitely like this animation? Just talk about me. You see, I am in my twenties this year, and I still feel that " "Prince of Tennis" is particularly beautiful."
Although the others didn't say anything, judging from their expressions, they seemed to have the same confusion in their hearts.
Mu Xingxing did not answer this question immediately.
He considered the words in his mind for a moment, and then explained: "Let me put it this way - you will think "Prince of Tennis" is very good because it is indeed an animation above the standard. As for why I dare I'm sure it will please the children's audience—"
Everyone raised their eyes subconsciously and looked over in unison.
...What is this feeling like teaching a child a lesson?
Mu Xingxing felt a little funny in his heart, but he still answered the students' questions like a competent teacher: "Because in my opinion, "The Prince of Tennis" is an enlightenment animation that is very suitable for animation enlightenment. .”
However, this enlightenment is not that enlightenment.
It is not a conventional enlightenment animation that achieves the purpose of educating and entertaining through the form of animation, but the key to opening the door to another world called "second dimension" in the hearts of young girls.
It is also commonly known as home-based work.
In most people's young years, there will always be an animation that may have shortcomings of one kind or another, but it can bring warmth and comfort to people in their ordinary or lonely lives; there will always be a few teenagers. Girls, even though they do not exist in this real world, they once truly amazed you when you were young.
In the eyes of Mu Su Xing, "The Prince of Tennis" is an animation that can become such an existence.
It may not be perfect, with all kinds of flaws, big and small, but for children, it represents another world that belongs only to them.
There are exciting tennis matches and noisy training routines here. There are congenial friendships and the purest and most determined dreams. There is Fuji who uses laughter as a knife but cares most about his family and friends. There is also the captain who is willing to make sacrifices for the future of Qingxue.
Maybe in the years to come, they will watch some animations that are more in-depth than "Prince of Tennis", visit some worlds that are more colorful than a simple tennis campus, and meet "princes" who are no less good in those animations. "Other characters may be gentle or tough, but the shadows of the teenagers who accompanied them through their youth will never fade away.
First love is always the most touching. This is the same even when it comes to animation.
From the premiere of "The Prince of Tennis", to its instigation by caring people, and then to its undisputed achievements, it topped the ratings list.
Everything behaved as if it were one grand farce.
Some people saw Yao Libei's malicious attack on "The Prince of Tennis"; some people saw the terrible ratings of "The Prince of Tennis" and the dominance of the animation as always; The coveted benefits of...
[Then what did you see? 】The system asked.
Mu Xingxing thought for a while, and then said with a smile: "Probably a few years from now, when this generation of audiences grow up, the future of painting will always be with them."
***
the other side.
Although die-hard fans of the film, led by Luo Gaofeng, still don't quite understand why "Prince of Tennis" has achieved such terrifying ratings despite being the opposite of the entire Internet, they discovered that such ratings are not a flash in the pan. But after a normal and lasting daily routine, I gave up my intention to continue research.
What are you thinking so much about? If they have that free time, they might as well watch two more episodes of "The Prince of Tennis". Anyway, as long as they know that the painting is still not overturned this time, that's enough.
After figuring this out, Luo Gaofeng stopped worrying about it, and focused on the animation instead.
Luo Gaofeng has always had the habit of communicating with other fans in the Huaying fan group while chasing fans. Now seeing that Heizi did not cause any meaningful disturbances at all, everyone no longer entangled with Heizi's problems. The topics of communication in the group, It also quickly returned to the discussion of the plot and characters related to "The Prince of Tennis".
However--
first day.
"Wow! I can really do this protagonist! Why is he so damn cute even when he looks arrogant? 5555555, I will always like Echizen Ryoma! [Super loud]"
Luo Gaofeng glanced at the female fans in the group who were frantically scrolling, and finally closed the group chat silently.
Forget it, let’s discuss the tennis prowess of each character in “The Prince of Tennis” with my fellow fans another day.
the next day.
"Woooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo L Lvl!
Luo Gaofeng glanced at another name that appeared frequently in the group and was completely different from yesterday, and calmly looked away.
Isn't it just climbing the wall? Isn’t it just one wall a day? For Huaying fans, this is simply a routine operation.
third day.
"It's too sloppy, Buer really stuns me! I really have no resistance to this kind of man who uses laughter as a knife, looks gentle but is actually fierce, but pays special attention to friends and family. Ahh!"
Luo Gaofeng: ...
The fourth day, the fifth day, the sixth day...
Tezuka Kunimitsu, Atobe Keigo, Yukimura Seichi...
When the fans in the group began to seriously consider whether to choose the best male idol or marry His Highness Atobe, Luo Gaofeng finally couldn't help it anymore.
He asked sincerely: "Why don't you just perform the splits on the wall?"