Regarding the future of Huaying, Shepherd Star has thought clearly from the very beginning.
Animation is the backbone, but it is not the only one. If Huaying wants to develop, it cannot stick to the animation industry from the beginning to the end. First, Huaying has already become a leading enterprise in the animation industry, and second, it only focuses on animation production. It is easy to be spotted by a large group like Yunsu and become a part of the business chain of other large groups.
This is what the shepherd star does not want to see.
In this way, centering on the animation produced by Huaying, extending and developing to other industries has become the only way for Huaying to develop.
For Musu Xing and Huaying, the production of "Magic Girl Madoka" in return to Yunsu can only be said to be incidental. Even if there is no such accident as Yunsu, Huaying will put the magic circle on the schedule in the near future. After Yun Su, who could not be called targeted at all, made Mu Suxing feel a strong sense of crisis and urgency in his heart.
It's time for Huaying to try to develop other side businesses.
Novels, comics, music, TV dramas, movies, games... There are only so many industries related to animation. Combining the memories of previous lives, Mu Su Xing finally locked his target on the game industry.
For other animation companies, it is very difficult to enter the video game industry without any foundation, but after all, Star Musu has a lot of animation IPs suitable for game adaptation, not to mention that he is still in the entertainment industry. one of the shareholders.
Under such circumstances, cooperating with Tengkong Entertainment is obviously a choice that kills two birds with one stone.
"Mr. Qin, I wonder if you are interested in negotiating a business with me?"
Mu Su Xing's voice was clear and resounding in the quiet night, and the living room was brightly lit, so that Qin Sheng could easily see the other party's expression at the moment. There was a very faint smile on his lips, but his eyes were full of tears. An indescribable coolness and determination—not a whim, nor a whim.
He is serious.
Qin Sheng took off his dark suit, put it on the handle of the sofa, and sat down opposite the Shepherd Star, with the same serious expression and posture, which meant that he no longer regarded the Shepherd Star as a Relatives or shareholders of Tengkong Entertainment, but as the CEO of a game company, facing another possible partner.
He didn't give his answer right away, but asked another seemingly irrelevant question: "Do you know why Tengkong Entertainment has never entered the mobile game market?"
"Because Tengkong Entertainment's existing player base does not have a high degree of overlap with the mobile game target market, entering the mobile game market rashly may cause Tengkong Entertainment to lose its existing core users. Is the risk too great?"
"Yes, and no." Noticing the slightly confused look on Mu Su's face, Qin Sheng chuckled lightly, his eyes became far-reaching, and he said indifferently: "Don't look at this topic every time the media interviews, Tengkong Entertainment It’s all such a caliber, in fact, to put it bluntly, it’s just an excuse.”
"Nowadays, Tengkong Entertainment is like a giant ship. The same problems and dilemmas, light boats can turn around flexibly, but it is very difficult for the giant ship to turn - because the enterprise is not managed by a single person, but by countless people. It consists of upper, middle and lower-level employees."
Entering the mobile game market is of course a good thing, but the problem is that the main market of Tengkong Entertainment is PC and console. Among the existing middle and upper-level employees, there are those who are responsible for the development of the console, those who are responsible for the operation of specific PC-side online games, and some who are dedicated to the console. game made.
For these upper-middle-level employees, their source of interest is the PC and console. The huge profits in the mobile game market may be able to further increase Teng Kong's overall annual revenue. But for the employees in charge of the PC and console sectors, this Such reforms will only make their pie smaller.
Even if Qin Sheng insists on going his own way and is determined to enter the mobile game market, who among the employees who can climb up to the middle and upper levels of Tengkong Entertainment is not an old fox or an old fritter? Whether it's obedience and violation, or formalism, they have plenty of ways to resist all reforms and changes within their positions.
expulsion?
Among the middle and upper-level employees, there are many technical talents in charge of console development. Most of them are veterans who helped Tengkong Entertainment win the console war. Let’s not talk about whether such employees can be fired. How many people will be chilled by the behavior? In the future, will anyone still be willing to do their best for Tengkong Entertainment?
The Shepherd star was silent.
Although Qin Sheng didn't say it clearly, the meaning of what he said was already very obvious - it is impossible for Tengkong Entertainment to enter the mobile game market in the current situation where it is involuntary.
"Tengkong Entertainment cannot cooperate with Huaying Animation."
really.
The passionate plan came to an end before it started, and Mu Su Xing was inevitably a little frustrated. He nodded helplessly, and was about to get up when Qin Sheng continued to say, "But I can."!
Shepherding Xing's eyes lit up, followed by a twitch in his heart.
If Huaying Animation wants to enter the video game industry, what is the most lacking?
Ingenious game producer? An artist with outstanding drawing skills?
neither.
Mu Suxing has no shortage of popular ips that can be adapted into popular games, and there is no shortage of producers of games with aura. In his memory, many famous game producers in later generations are probably still alive at this moment. Worried about the rent, as long as he wants to, finding a few outstanding game producers in the future is not a problem at all.
What Huaying really lacks is the experience, contacts and channels for developing game companies, and these are precisely what Qin Sheng already possessed.
"You want to get into the video game industry?"
Mu Suxing was slightly taken aback, and while he was in a daze for a while, Qin Sheng raised his eyebrows, and said with interest: "Or, your goal is actually far more than that?"
Qin Sheng's tone was casual, as if what they were talking about at the moment was not some serious company matter, but something like what to eat tonight, but Mu Su Xing hesitated:
Except when he first established Huaying a year ago, he once mentioned his blueprint to Wen Feihang and Fang Lian-this blueprint was laughed off by the two at the time, and they didn't take it to heart at all. Since then, especially after Huaying animation has become smoother and better, Shepherd has never mentioned his plans and goals to anyone.
Because it is too difficult.
The so-called full entertainment is actually far more difficult than many people imagined. Every industry has a giant in every industry, and the total market is only that big. Yes, but the goal of Shepherd Star is to build a complete business chain centered on animation.
How can these giant companies in the comics, movies, and game industries allow Huaying Animation to settle in and develop smoothly?
In the eyes of normal people, this is more than what can be summed up by the word "difficulty"-to put it more bluntly, this is not a goal, but a delusion.
What Yunsu has failed to do after so many years of development, Huaying, an animation company that was born less than two years ago, dares to dream of full entertainment?
The hands casually laid on the sofa were unconsciously clenched, but Shepherd Xing's eyes became more and more determined. Since he wanted to cooperate, it was obviously meaningless to hide these things. He chose to say straightforwardly: "Yes."
Revenge on Yunsu was not his goal from the beginning to the end. What he wanted was the further development of Huaying, the embryonic form of future entertainment, instead of being an ordinary animation company forever and becoming someone else's plan. part of the
Qin Sheng didn't mean to question or ridicule the bold concept put forward by a company whose assets are less than one billion—especially this company is recognized as the least profitable animation company. The state of mind, asking the other party if they understand the difficulty, but directly stepped into the topic:
"How far are you going to go?"
Before Mu Su Xing could speak, Qin Sheng continued: "If I'm not wrong, are you planning to develop all-round entertainment with animation as the center like Yunsu?"
"Yes."
Qin Sheng nodded and said, "Do you know the difference between a company, a group, and a consortium?"
Shepherd star silently shook his head.
In fact, this is also the reason why he wants to cooperate with Tengkong Entertainment instead of fighting alone. His focus is always on animation. This has been the case in the past and will be the case in the future. Whether it is game production or company management, it is another field for him.
Naturally, different fields should be handed over to those who are good at it.
"Taking Yunsu as an example, Yunsu has been carrying out a diversified business strategy for a long time, and has established corresponding subsidiaries in many fields, such as Yunsu Music, Yunsu Video, Yunsu Games, Yunsu Comics, etc. A collection of multiple cross-industry companies like this, we call it a group."
"The definition of a consortium is the abbreviation of a financial capital group. It refers to a monopoly group formed by a combination of a huge bank controlled by a very small number of financial oligarchs and a huge enterprise. Strictly speaking, a consortium is actually a type of group, but The purpose of the consortium is to monopolize the market, not just to make a profit."
Qin Sheng looked at him: "This is also the goal of Yunsu Group."
Yunsu's goal has never been a single market—monopolizing the market is.
Shepherd star's heart sank slightly.
He understood what Qin Sheng meant.
To put it bluntly, Shepherd himself doesn’t have much obsession or interest in things like making money and monopolizing the market. He has always focused on animation production, and all other ideas are just a part of animation. In the final analysis, animation is the core of his past and future.
He thinks so, but it doesn't mean that outsiders also think so.
It’s okay if Huaying’s animation derivatives are not popular. Once the derivatives are also popular, if Huaying’s self-modified and self-made IP mobile games, novels, comics, TV dramas, movies, etc. are also profitable, then these corresponding industries What would the giants think?
At that time, even if Shepherd Star has no intention, Huaying will enter the field of vision of these giants and become their target.
Thinking of this, Mu Su Xing couldn't help but fell into deep thought. He frowned slightly, and just when a little melancholy arose in his heart, Qin Sheng asked him seriously: "So, what price do you plan to pay to hire I?"
Shepherd star: "?"
Wait, what does this mean to say...
Mu Suxing's heart moved, and he sat up straight all of a sudden. He blinked and said tentatively, "Give you half of the original stock?"
Qin Sheng laughed dumbfoundedly.
God knows, he was actually just making a joke...
He shook his head with a smile, but he didn't mean to hit the Shepherd Star, but thought about it seriously: "If you really have this intention and plan to consider entering the video game industry in the near future..." He pondered: "You ask Mu Xingxue to sort it out, and send me all the information since the establishment of Huaying, including some of your vision for the Huaying game."
When he said this, he suddenly remembered something: "By the way, has Huaying collected information on possible opponents or collaborators? Including Yunsu animation, the personality of the person in charge of Yunsu games, analysis of acting style, etc.."
Shepherd star: "... what is that?"
The two looked at each other for three seconds, and finally Qin Sheng said helplessly: "Okay, I understand, I will scold Mu Xing for you later."
Shepherding star hesitated for a moment, and sincerely proposed: "Can you wait for a while to scold me? The workload I have given him is a bit heavy recently. I am afraid that he will explode temporarily and quit."
Qin Sheng smiled: "Okay, I will try my best to pay attention to the timing."
The two of them didn't fully confirm the cooperation in the end, but Mu Suxing knew that since Qin Sheng said that, it meant that he really cared about it. Whether it can be done or not depends on the potential of Huaying itself. And whether it was a whim, or the result of deliberation, after many attempts and calculations.
——
next morning.
The pure black car passed through the busy traffic smoothly, and Mu Xing sat on the back seat, chatting with Mu Xingxue with downcast eyes.
It is said to be chatting, but it is actually a unilateral notice from the Shepherd Star——
Shepherd Star: Help me investigate the various assets of Yueqi Video.
Mu Xingxue:? ? ?
Mu Suxing hasn't replied yet, probably too surprised, Mu Xingxue couldn't help calling over there: "Are you serious?"
Of course, Mu Suxing would not be ignorant of the meaning of Mu Xingxue's words. He leaned back slightly on the back of the chair and thought about it: "I do have this idea. Compared with building from scratch, acquisition can solve the problem more comprehensively." More questions..."
He knew Mu Xingxue's concerns.
Although Mu Suxing has limited understanding of this, he also knows that if he wants to acquire Yueqi Video, it will cost at least 2 billion yuan to start—not to mention the acquisition of Yueqi Video, he just sold Huaying Animation now, and he also bought Sorry for the moonlight video.
This is exactly why Shepherd Star intends to develop a sideline business.
He thought for a while, but for the time being, he still didn't tell Mu Xingxue his idea of developing the video game industry. It's still a matter of nothing at the moment. After he solves the current problem, he will formally discuss relevant decisions with Mu Xingxue.
"Anyway, you should find someone to investigate first." Shepherd star pondered. It is true that Huaying at this stage does not have the possibility of expanding to the direction of video websites, but knowing it in advance and making preparations can be regarded as preparedness.
"Boss, here we are."
The assistant's voice rang in his ears at the right time, Shepherd hung up the phone, and the assistant who got out of the car first quickly opened the car door for him, and the morning sun poured down brilliantly, falling on the super large office building with twenty floors in front of him superior. Du Yutang looked at the tall building in front of him curiously: "Boss, is this the office building of our partner?"
Not to mention, it looks much more magnificent than Huaying.
He murmured to himself, and saw Mu Suxing passing by this magnificent office building, and walked in front of another small three-story office building that was slightly old.
Du Yutang rubbed his eyes, looked at it several times, and barely recognized that the four words "Thorn Thorns and Mutual Entertainment" were engraved on the signboard.
Seems like a gaming company? What is the boss doing here?
At the same time, in the office building separated by a wall——
"How's the player feedback?"
The young man who spoke seemed to be in his early twenties, but his appearance was really not young at the moment, with depression and sleepiness written from the corners of his eyes to his brows, and his clothes were neat and tidy. Intentionally or unintentionally, a lot of wrinkles were rubbed out.
The other young man sitting across from him didn't look much better either. He held his head with one hand and obviously had a headache: "Stop talking, there's still a lot of scolding. According to the current trend, I'm afraid we won't wait until our public beta test After a full month, the players will run out."
As soon as he finished speaking, several people in the room looked at each other, and there was a wry smile on their faces.
As an emerging mobile game company that has been established for less than two years, Thorn Interactive Entertainment has actually gotten off to a pretty good start. Its mobile game "Expedition Girl" got the first day of internal testing, and players approached it. 80% praise, and the evaluations given by major game websites are also quite high.
This made the few young people who were directly in debt of several million in order to make such a game breathe a sigh of relief.
It's a pity that the good times didn't last long. Before the official public beta of "Expedition Girl", the similar mobile game produced by Yunsu Games took the lead in the public beta. There is not much difference in the gameplay of the two games, but it is Yunsu's similar mobile game There are obvious traces of reference, and Yunsu Games has always been generous, and the voice actors hired are all well-known names in the industry.
Not only that……
Jiang Yu let out a long sigh.
I have to say that as a game company, Thorn Interactive Entertainment is still too young, and when you are young, you will inevitably make mistakes. Unfortunately, the planning team of "The Expeditionary Girl" made an extreme decision at this critical moment. Due to the controversial gameplay design of the players, when the official public beta of "Expedition Girls" was officially released, more than half of the players who originally made reservations were directly reduced.
According to the current trend, let alone the funds for the production of the second game, whether the production cost of "Expeditionary Girl" itself can be recovered is the question.
silence.
"What should we do now?" Jiang Yucheng said helplessly: "I have asked all the companies that have acquisition intentions before, and they said they are still considering it. Let us wait for news."
"Wait for the news, don't you just want to keep the price to the lowest." Someone curled his lips and muttered in a low voice.
Jiang Yucheng felt even more bitter in his heart.
Why doesn't he understand this truth? But the problem is, for this game, they not only took out all their deposits, but also owed several million in debt. Now seeing that "Expedition Girl" is getting worse day by day, let alone profit , Whether the recovered money can pay off the debt is a problem.
The few people looked at each other, and felt that their hearts were full of helplessness and despair. At this time, there was a clear knock on the door, and suddenly came from outside the door——