Marketing has no answer

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It's driving me crazy. Writing, for me, has an answer: once I know what a scene is supposed to do, and who is in it, and where it is, I write until those goals are achieved with the voice of the character, and it's done.

Marketing has no equivalent. You can always do more. It isn't measurable in its effect, or predictable, or precise. There is no Aha! feeling when you get it right.

And yet, without marketing, no one will know you're written a book.

I see why traditional publishing seems attractive: it promises to do that for you.

Sometimes it does.

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