This section can be any number of things. But it's essentially everything you have that can be used as promotional material.
Be sure to include sales copy for newsletters, e-mail campaigns, and blog posts. Make sure they grab the readers' attention. Consider the limitations of certain social media platforms; for example, it's a good idea to have at least one that fits into a 140-character tweet.
Book Awards and Honors should also be included in this section, especially a review from a reputable source.
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How to Make a Press Kit
Non-FictionWriting a book, and you want to get your book out there? A Press Kit is something you can easily send to interviews, book podcaster/social media accounts, and ARC readers. (I will also link to a google doc, that you can copy and use for yourself.)