Chapter 091
On the first day of the holiday, the battle belonging to the New Year's Day movies officially kicked off.
As the lead actor of ‘Detective Night Walk’, Cai Yishu will have a movie roadshow announcement tonight, so just after noon, the team behind him arrived.
Cai Yishu took a sip of coffee and asked questions, "How is the box office situation now?"
"Sixty-five million! It will definitely not be a problem breaking 100 million on the day of the show." The staff handed the idea equipment up, looking excited.
Only half a day has passed since the first day, and the box office is already so good!
Many people will take advantage of the holidays to just rather stay in bed, this afternoon and evening is the peak of the traffic burst, they're only a little over 100 million, it's certainly not a problem.
Cai Yishu proudly hooked his lips, scanning the real-time box office updates on the device.
‘The Flower Demon’ directed by Xu Cheng can still be played. It was screened one day earlier than them. At this time, it has broken through 200 million. Today, it must be rushing for 300 million.
The light comedy film ‘Lost Wealth in the World’, which was also released at 12, reached a box office of 63 million, and they were biting hard.
A staff member mentioned, "I guess the goal of ‘Lost Wealth in the World’ is to compete with us for the second place."
Cai Yishu sneered, "Second place? Just relying on their comedy film like this and has the audacity to compete with us?"
"The comedy film directed by Song Yonghui hasn't changed for three or four years in a row. The audience should have been bored with it. You have all remembered that our goal is not to compete with him for second place, but to compete with Xu Cheng's ‘The Flower Demon’ for the first place!"
"This should be what you are all looking out for! Understand?"
The staff looked at each other and nodded silently.
Cai Yishu has had a smooth journey since his debut. The biggest setback is that he lost his position as the male lead of ‘Time Lobbyist’ and was restrained by the company for a while.
However, Cai Yishu's luck is good. The original starring role of ‘Detective Night Walk’ was set for Bian Jin, but the other party was close to signing a contract and aroused public opinion of his actor's position.
The producer gave up the original male host to choose Bian Jin, and they happened to miss it.
The production team of ‘Detective Night Walk’ is good, and the momentum after the initial publicity is also good.
Cai Yishu's temperament was arrogant, and the pride in his heart couldn't be hidden at all, and he couldn't wait to raise his head to the sky to live.
The comedy directed by Song Yonghui is recognized as first-rate in the industry. The lead actor Chen Ming is also called the ‘king of comedy’ of the new generation by the audience. This pair of partners is very powerful.
Also, Xu Cheng is a celebrity director. The starring casts of ‘The Flower Demon’ are all powerful, and can he become a target that can be easily surpassed?
It doesn't matter if you are unobtrusive in front of your team members, for fear that one day you will miss out and offend someone who shouldn't be offended.
Cai Yishu obviously didn't know the real thoughts of others, and his gaze moved down and fell on the real-time box office of ‘Time Lobbyist’.
So far, the real-time box office has not reached 40 million? And this amount also includes the previous pre-sale box office.
When Cai Yishu saw this scene, his laughter became more pronounced, "Tsk, this movie is rubbish."
"Brother Cai, but after the premiere of ‘Time Lobbyist’ last night, the online reviews were very good. Except for the general audience, film critics almost praised it all."
The staff thought for a while and truthfully stated the direction of the Internet.
"All praised?" Cai Yishu frowned, feeling complicated.
How can that be?
He asked You Meng to arrange for some film critics to provoke him, just waiting to destroy the reputation of ‘Time Lobbyist’ in the first place!
The staff did not dare to say much, and quickly turned up the comments of several film critics, "Brother Cai, take a look?"
@Old Cui Movie Critic: [ In recent years, there have been endless movies about youth, but ‘Time Lobbyist’ is the TOP 1 I have watched in the past five years!
I heard that the screenwriter is a newcomer? But the overall plot is controlled by teacher Ji Yueming.
The content of the movie is so cleverly conceived. You can inject a cardiotonic agent within 30 seconds of the opening. The love line is not cringey at all, it is too sweet to breathe, and the friendship line of the five-person group is also very unique.
Originally could not figure out how Wang Zhang, a director who had a background in suspense films, would come to direct youth films? But after watching the movie, I understood.
The line of time and space cycle is tightly arranged without making people feel it's very lengthy. Until the last moment, you have no idea how to reverse it! Go, go, go! ]
@Toxic TV Circle: [ I won't say much about the plot. A word that looks good is not enough to describe the degree of shock. The five main actors are too surprising. All the characters are above the passing line, and no one is holding back.
I have to name the actor Ji Li, his empathy ability here is better than in his previous roles.
How do you say something in the movie? Take the least money to get the highest output. Ji Li took the least part of the scene, the most flashy highlight of the performance. I am a big man, yet the tears were thrown on him the whole time. ]
@Dapeng Jun: [ After watching, there were so many actors and actresses that haven't been introduced in the cast. So many big names yet didn't say a word? Good graces! ]
The high praises of the film critics followed one after the other, and people were overwhelmed to watch, especially Ji Li, whose acting skills in the film were almost exaggerated by them!
These people's Weibo fans are added together, and there are tens of millions of them. The influence driven by this kind of film review is amazing.
Many ordinary netizens have been successfully led by their review and planned to take the time to watch the movie.
Cai Yishu just couldn't see that the movie ‘Time Lobbyist’ was good, and a little irritated to throw away the electronic equipment, "How can there be no bad reviews?"
"Their producers are willing to spend money to sell fake bad reviews, but it's a pity that the movie box office is still a mess."
The staff took back their electronic equipment distressedly, and couldn't hold back for a while, and went back. "Their producers didn't even do a good job of propaganda. Where can there be money to ask film critics to fake reviews?"
"Once the public reputation goes up, the rate of film placement will increase, and the box office may rise."
Now the box office of ‘Time Lobbyist’ is not strong because they have a low rate of filming in the theaters, and it is the turn of the movie hall, so the box office does not seem to be strong.
At the same time, nine movie halls are playing ‘Detective Night Walk’, and only one movie hall is playing ‘Time Lobbyist’. After this round, it must be that the former's box office will be higher.
Cai Yishu coldly said to the staff member, "Did I let you talk? You are so optimistic about the opponent, you can just quit your job and go to publicize them!"
The female staff member was so speechless by him that she could only bow her head in silence.
As soon as You Meng entered the door, he felt the low aura of his artist, "Who upset your young master at this big noon?"
Cai Yishu snorted and asked immediately, "Sister You, I still want to ask you, what about the critics I asked you to find two days ago?"
"What's the matter?" You Meng puzzled.
The staff approached You Meng and explained the reason in a low voice. The latter obviously did not expect such a situation, and directly dialed a call.
After a while, an explanation came on the other end of the phone.
[ Ms. You, it's not that I don't want to help you, but that there is really nothing wrong with this movie. If we bite the bullet and say it doesn't look good, isn't this just slapping ourselves in the face?
And I heard that the right to publish movies has now been transferred to Lixing Culture. All the film critics under our company have to eat. You can't offend the real boss feeding you, right?
Then what, we don't need the remaining balance payment. As for the deposit, let's treat it as a fee for us not speaking about this matter. ]
The phone hung up suddenly and shamelessly.
A deposit of 100,000 yuan was given, and it suddenly became a hush fee?
Not only did the other party take the money but not hold it, but also threatened it in turn?
You Meng's face was stiff with anger, but there was no way to go further.
After all, it is not a good idea to find film critics to deliberately stab and deliberately sabotage the reputation of the family's movies, it is not a good idea to spread this story.
Cai Yishu heard the call amplified, and smashed the coffee cup on the ground unbearably, "Damn dog stuff!"
His chest rises and falls sharply, and he feels very angry.
That's it again!
Why is it like this again!
Thinking about the group photo taken at the start of ‘Time Lobbyist’, he spent money to buy the draft to speculate on his enthusiasm. As a result, everyone was deeply impressed by Ji Li in the group photo!
This time, he had originally thought of hacking the reputation of ‘Time Lobbyist’ and ruining their box office for the first time, but by mistake, they won the movie, and Ji Li again?
Twice in a row, did he dare to spend money to pave a way for others?
"Why don't you forget it?" You Meng suppressed his depression and explained to Cai Yishu, "We will promote our own movie, so why bother with a group of weak people?"
According to the current form, ‘Time Lobbyist’ is destined to be their opponent.
As soon as the voice fell, I heard the assistant speak from the side, "Brother Cai, the latest rating of the professional video website has been released, our movie rating..."
"What do you hesitate about? Shut up if you can't speak!" Cai Yishu yelled impatiently and grabbed the assistant's phone.
At this look, he was completely dumbfounded.
The overall score of ‘Detective Night Walk’ starring him is only 7.3 points, which is the lowest score among several movies released on New Year's Day.
And the movie with the highest rating is actually ‘Time Lobbyist’, the least favored by the outside world?
As soon as the opponent started the game, he scored a high-quality score of 9.3. Even the ‘The Flower Demon’ directed by Xu Cheng only ranked second with a score of 9.1.
Cai Yishu's breath was a little unstable, "How could this be?"
"The current box office of ‘Time Lobbyist’ is so low, so the rating base is not large, and the current high scores are most likely to be posted by fans."
You Meng stabilized his mind and gave the most reasonable explanation.
"Don't worry, take a look at our own movie reviews."
Originally, they and the producers conservatively estimated that the movie rating of ‘Detective Night Walk’ should be above 8 points, right? How can it be released for half a day, the overall score is so low.
She clicked into the real-time commentary under the movie ‘Detective Night Walk’.
@Vik: [ What kind of mess is this adaptation? The essence is in the trailer! The male protagonist's wooden acting skills really makes me feel angry. The male character in the novel is just cold and indifferent, not arrogant and self-confident! Two stars! ]
@No Words: [ I bought the first round of tickets this morning, but I was disappointed after watching it for only half an hour. Who can tell me why such a suspenseful crime-solving film should be interspersed with campus stories of male and female actors? There is something wrong! They did not go with the original book. Three stars! ]
@Teacher Asi: [ The best thing about the original work is that the two male protagonists solve the case! Faun is the main lead and the other one is the second. The movie has been changed to a suspenseful romance, right? Someone in the comment area is right, the trailer is the essence, and the feature film is just a pile of shit! One star! ]
@True Gentleman: [ Cai Yishu has many scenes as the male lead, and I have no opinion on it. But why does the Teacher Song Qingfeng who plays the second lead have only a few scenes? The whole character hasn't been on the stage for less than twenty minutes, right? The heroine is just marginal in the original book, and now there are so many pretentious scenes in the movie, which makes me feel disgusted! Two stars! ]
@Brother Shu's Little Girl: [ Don’t run your mouth, the male lead's acting is fine. If the script has problems, it should be dealt with by the screenwriter. Brother Shu is the best! Five stars! ]
@Liu Guan: [ Demining the original fan, the two male lead roles have been greatly depleted, and the emotional scenes of the male and female lead have increased. The essence of reasoning and analysis has been taken in one stroke. The rhythm of the whole movie is very chaotic, and many plots seem to be inserted suddenly. In summary, this movie is not worth your money. One star! ]
Cai Yishu saw the people's criticism and almost lost his heart.
The real-time comments have been filled with the anger of the original fans, and the fans’ praise was instantly buried.
Before the movie was released, whether it was a trailer or a promotional poster, it was all aimed at the interaction of the two male protagonists. The three materials released were all in line with the plot of the original.
Before the movie was released, the original author personally called on the fans to support it and watch it in the theater.
The results of it?
The heroine's scenes exceeded the standard in a large number, the awkward and hypocritical emotional lines were piled up after another, and the rhythm of the feature film fell into a mess!
Selling dog meat with a sheep's head, book fans and movie fans felt the deep deception, and then angrily gave out an ultra-low evaluation of one star or two stars.
On the other hand, in the comment area of ‘Time Lobbyist’, almost all of them have high scores of four stars and five stars.
It’s not the fan’s scoring points as expected, but the real passers-by’s comments.
@Happy Liang: [ Strong push! Watching while crying, the tears can't stop at all! The feelings of the male and female leads were so sweet and tragic! There is also Xiang Suian played by Ji Li. Everyone must see the movie, my tears burst into torrents. Five stars! ]
@Pu Po: [ Because ‘The Flower Demon’ waiting line was too long, I bought this movie at the right time. I didn't expect it to be so good! I'm still thinking about it, I plan to ask a friend to go to the second streak tomorrow! Five stars! ]
@PJGG: [ The crew announcement is not very good, there are so many big named guest appearances, it's like watching a video digging treasure. Four stars! ]
@Egg Tart: No other original youth script can do this, it deserves the high scores. I like Ji Li's role. Whose youth has no secret crush in love? Five stars! ]
Obviously it is a movie released on the same day, one with many reviews but poor, one with few reviews but all excellent praises, the polarization is particularly obvious.
For movies during the release period, the overall rating is a very important data.
Its level will directly affect the audience's choice, and will also affect the follow-up efforts of the movie box office.
You Meng realized the seriousness of the problem, "I'll call the producer and hire a water army to suppress the bad reviews. The most urgent thing is to raise the film ratings first."
This is only the noon of the first day. If you leave it alone, I am afraid that in the evening, the movie ratings will have to continue to fall under the anger of book fans and friends.
Suddenly, a staff member came into the house and asked, "Sister You, have we bought the marketing account on Weibo?"
You Meng didn't know why, "What's the matter?"
"I'll send it to the teamwork group, you guys have a look." The staff member said, she is responsible for Cai Yishu's promotion and marketing, and anti-criminal maintenance on Weibo.
Cai Yishu picked up his mobile phone and opened the team workgroup impatiently. The group shared the Weibo content of a marketing account.
[ On the first day of the New Year's Day movie, ‘Detective Night Walk’ received a rave of reviews. The starring Cai Yishu's acting skills have been affirmed by many netizens. The box office of the movie continues to rise, and I feel that it is expected to compete with director Xu Cheng's ‘The Flower Demon’ for the box office champion.
On the contrary, even if there are many handsome men and beauties in ‘Time Lobbyist’, the box office is still at the bottom, and the film score is only 7.3 points. It is estimated that the film producer is so angry for blindly kicking out Cai Yishu, who can't resist. The box office hero, do you regret it? ]
You Meng shook his head and analyzed it, "We didn't buy such a draft, and it is impossible for the film producer to openly step on other competing films..."
"Look, the content of this marketing account seems to be praising Brother Cai, but it is too blunt, and it feels like it was deliberately reversed."
Cai Yishu stared at the phone screen, and his anxiety became more and more serious.
The staff continued to explain the situation, "In just half an hour, there are forty or fifty identical marketing account statements."
To tout Cai Yishu's ‘Detective Night Walk’, and to belittle ‘Time Lobbyist’? Under this wave of laughter, some netizens have turned the ridicule.
[ This bought marketing account's content is too fake! Cai Yishu's team treats netizens as fools? The movie rated 7.3 seems to be ‘Detective Night Walk’, right? Rave reviews? Acting is affirmed? Money can make ghosts go ahead. ]
[ I vomited, I beg Cai Yishu and his fans to let go of the movie ‘Time Lobbyist’! You will be pulled out to ridicule every time! ]
[ A pure passerby, ‘Time Lobbyist’ is very beautiful and touching. On the contrary, it is Cai Yishu's ‘Detective Night Walk’. My husband is a fan of the original book. He enters the theater with a smile and comes out cursing. ]
[ No need, really no need. Can movie ratings be changed this year? ]
─────────────────────
Lixing Culture.
When Qin Yue came in carrying the milk tea, Ji Li was browsing the internet with a lot of fun.
"Baby, what are you looking at?"
"You are really ruthless in calling a thief to catch a thief. Netizens are all scolding Cai Yishu's team for doing too fake marketing." Ji Li smiled.
In fact, Qin Yue ordered the company’s announcement team to buy the drafts of these marketing accounts.
The purpose is to fight the tactics of anti-marketing warfare.
After all, the marketing account is boasting Cai Yishu, and ordinary netizens will doubt them.
At present, netizens' mocking remarks about Cai Yishu have begun to take shape.
Qin Yue personally inserted the straw into the milk tea cover before handing it to his lover. He didn't think the position was crowded, and sat directly beside the opponent.
"Don't squeeze here, aren't there other sofas?" Ji Li said verbally, subconsciously making room for him.
Qin Yue took the opportunity to kiss his earlobe and smiled, "Squeezing in to feel warm."
After that, he reached out and circled his arms on his lover.
As soon as Qi An entered the office, he saw the crooked posture of the two of them, and he almost rolled his eyes to the sky.
Is it necessary? Is it?
It's just a relationship, do you need to be so sticky?
"I think the public opinion on the Internet is almost there, do you want to continue to the next step now?"
"Wait." Ji Li glanced at the time. "After half an hour, I will send it through the crew's official Weibo."
He took a sip of milk tea and added, "In order to make the self-directed and acting more realistic, it is best to cut a picture of these marketing accounts and make a unified statement..."
Qin Yue laughed, but did not refute.
Qi An was surprised, "I see, Cai Yishu is going to be played to death by the two of you this time."
"Who made him think of splashing dirty water first?"
With a face that is harmless to humans and animals, Ji Li thought exquisitely and determinedly, "In that case, of course I have to make this bucket of water darker and buckle it back on his head."
If there is grudge, it is his true style.
"Just do what Ji Li said." Qin Yue said.
Qi An nodded and left the office before the two sprinkled even more sugar in front of him.
Ji Li was drinking the milk tea vigorously with a straw in his mouth.
Qin y moved his mind slightly, leaning close, and bit his ear and asked, "Baby, is the milk tea good?"
"Yes."
"Is it better than the ice cream last time? Then, I want to try it too."
Ji Li understood the deep meaning of his words, his cheeks were a little hot, but he still turned his body and took the initiative to drop a sweet kiss on the lips of his lover.
"Didn't you always dislike sweets?"
"But I want to eat you."
Ji Li stared at the overly handsome face in front of him, rolled his adam's apple a little, and muttered softly, "I think so too."
It's just that the timing is not right, he is busy slapping someone's face right now.
After Ji Li quietly teased Qin Yue, he turned around pretending to be nonchalant.
Qin Yue's eyes darkened, and he drew the other party a little closer.
─────────────────────
Half an hour later, the official Weibo of the movie ‘Time Lobbyist’, which has been lazy in business, suddenly issued a serious statement.
[ Thanks to everyone's love, taking advantage of the opportunity of the movie to be released, I will formally explain to all the crew.
From the preparation, shooting, post-production, and launching of the film crew, all the crews adhere to the firm belief of making good plays.
In the beginning, the first lead actor that was invited to join the film was Mr. Cai Yishu.
But within a week of starting the shooting, Mr. Cai Yishu and his private screenwriter Wang Yongwei modified the plot of the script without authorization. The length and weight of the modification have completely divorced from the excitement that the original script should have!
After several discussions, Cai Yishu's team was still stubborn, so after careful consideration by the producer, he and Mr. Cai Yishu and the team ended the contract friendly.
However, since the film official announced the file, the latter team has publicly slandered the crew twice and three times, which is unbearable! The truth about the script will be made public!
In addition, please delete the false news from the marketing account! Otherwise you will be held liable! ]
In addition to the lawyer's letter warning the marketing account, the crew also attached the revised plot of the script, the original screenwriter of the script, and the communication voice record of Cai Yishu's team.
The attitude of the official blog of the crew is very hard-hearted, and he directly brought Cai Yishu's name on Weibo, so the reading volume and attention have been rising.
[ Good fellow! Squatting to the big melon! This is because the crew can't hold back and tear up the former male lead publicly? ]
[ I know that when the crew replaced Cai Yishu, it must have been tricky! Unexpectedly, he was actually a dramatist? What kind of messy script content, is it a youth drama? ]
[ Did you listen to the voice recording? I heard the tone of Cai Yishu's team, I want to beat them! Really consider yourself an important person? ]
[ The content of the script has been changed by two-thirds, and the setting of the three men has been completely tampered with? My goodness, fortunately, there was a substitution. ]
[ Wang Yongwei, what kind of junk-like screenwriter is this? Why haven't I heard of him? ]
Unexpectedly, as soon as this comment came out, it was publicly forwarded by the famous screenwriter Ji Yueming.
[ Because he just doesn't respect the original script, so he doesn't have a name. ]
Ji Yueming's reputation and contacts in the screenwriter circle have always been very good. After her active and strong voice, she immediately focused on more screenwriters in the circle.
Teacher Fang Qiong, who once won the ‘Best Screenplay’ of the three major film festivals, commented.
[ Actually, I had read two volumes of scripts adapted before and after ‘Time Lobbyist’. It can only be said that under Wang Yongwei's careful adaptation, the original excellent script has been pulled below the passing line. ]
Even the president of the Chinese Screenwriters Association also stood up and said—
[ Don't let selfish additions ruin an excellent original work. ]
The well-known screenwriter teachers in the circle jointly voiced, and immediately raised the authenticity of Cai Yishu's adding drama and Wang Yongwei's unauthorized modification of the script to the highest level.
[ This is not the first time that Cai Yishu and Wang Yongwei, the spicy chicken partners, have changed the script and added drama? There are still so many people who don’t know? ]
[ The drama addition is disgusting. Fortunately, he didn't appear in ‘Time Lobbyist’ and almost ruined the good script. ]
[ No way? I even planned to go to see ‘Detective Night Walk’ starring him, tomorrow. ]
[ Don't watch it, the movie ‘Detective Night Walk’ is ugly. I finally understand what is going on with those inexplicable emotional scenes of male and female protagonists. ]
Just as netizens were talking about it, the original author of ‘Detective Night Walk’ and the screenwriter suddenly stepped up and filed a joint complaint with indignation.
[ @Cai Yishu, @Wang Yongwei, ruining my work with that trash modified script, are you happy now? ]
─────────────────────