HIDDEN MARRIAGE

760~761~762

"Okay."

Yan Ruyi hung up and Father Jeon quickly asked her nervously, "How did it go?"

"Our son said okay! He agreed!" Yan Ruyi was very excited.

Father Jeon looked smugly at her as if he had predicted this. "See? I told you!"

"Haih, if this is successful, then it will take a huge load off of my mind..."

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Chapter 761: An Unexpected Harvest

At the same time, in Spirit Studio.

On the sofa, Lisa was skimming through the studio's monthly accounts, looking solemn.

Three hundred thousand dollars of her capital had been depleted by half and the studio was still not profiting.

Gong Shangze felt he was to blame. "I'm sorry, Boss. I'm not good at marketing..."

Even though they had won a very prestigious award, the current market seemed to be entirely taken over by History. Plus, History was secretly blocking their orders. Lisa was obviously aware of this fact.

After all, a fashion studio was not only about designs; they could not miss out on the elements of development, design, production, and sales.

"Based on our studio's current situation, even though there is a positive correlation between small self-operating boutique models and profit margins, the investment is too huge and the need for human resources was high too, so it was obviously not very suitable for us," pondered Lisa.

Gong Shangze nodded in agreement. "Yes, what is most suitable for us now is still the model of selling on commissions and the most important pre-requisite of this model is that our brand must have enough persuasion power and a good reputation!"

Or else, who would choose their Spirit Studio brand for commissioned distribution?

Before this, they had taken the key steps to prove their capability. Now, what they needed to do was to exhibit that capability to attract agents.

"So, now what we need the most is a prominent figure to advertise our brand...sigh, sadly, now I'm not very famous, or else we could save so much on advertising fees. Shangze, do you have a suitable candidate?" Lisa sighed.

For example, how did the clothes in ancient times trend? It was when a certain concubine or even the queen in the palace wore a certain material or style of apparel at a national country's banquet and amazed everyone. It would then start to quickly pick up in popularity among the dignitaries all the way to the commoners...

This was called star power.

Gong Shangze hesitated to say a name: "Qin Shengyue."

"Qin Shengyue..." Lisa mumbled to herself. She knew who Gong Shangze was talking about. As one of Imperial's most influential socialites, she had multiple roles as a model, a famous blogger, a publisher, and a fashion retailer. She had a column in country M's most prestigious fashion magazine "FA" and she was a household name in the fashion industry. It would not be wrong to call her the indicator needle of fashion.

If they could get her to like their clothing and let her wear Spirit's apparel for the upcoming fashion week...that effect would definitely be better than any celebrity advertising for them.

Most importantly, Spirit was a high-end brand, so their starting point definitely had to be cool. If the brand had taken off with smaller celebrities or even gone viral on the Internet, it would be hard to raise the ranking of the brand later on. This step was vital.