An Unexpected Engagement

Chapter 34

- We can start? — One of the shareholders looks impatient.

“Okay, let's go ahead—early, at last. “For those who don't know, these are Brady Hart and Collin Bremmer, shareholders of DBS,” I introduce the two men. Brady was a short, stocky guy in his early thirties and Collin was a bespectacled, greasy-haired, middle-aged nerd. “Unfortunately, Barbara won't be able to be with us today.

"I heard she had food poisoning, has she gotten better?" Brady asks and I can't help but glance at Natasha.

She turns slightly red.

“Yeah, she's fine,” I reply, opening my notebook. "Rachel, can you start?"

“Sure.” Rachel starts talking about her strategies and I grab my cell phone and take it under the table, typing a message for Natasha.

"I hope you know what you're doing."

I look at her across the table and her attention goes to her cell phone.

She picks it up and carries it under the table as well.

“Why wouldn't I know?”

“For obvious reasons, I didn't need to be here. I was already counting on the PR department not presenting anything today due to Erin's absence.”

"Erin isn't here, I am, and I'm taking the reins on this project."

What?

I catch her eye and she's staring at me with a look of defiance.

I can't deny that I feel a certain fear that she might be up to something.

“Well, what do you think, Steve? Rachel asks when she's finished and I ask the shareholders to voice their opinions.

They don't look very impressed.

- We'll have to check some points, Rachel - I comment and ask Paul to make his introduction. I'll save Natasha for last.

After Paul finishes, I face Natasha.

"Natasha, are you ready?" If you want, you canWe'll check it out when Erin gets back…” I'm still trying to dissuade her.

I don't want her to get into trouble in front of some shareholder.

Enough with the whole situation with Barbara, which I have to say, thank God she's not here today. It would be a disaster for her to recognize Natasha.

She looks annoyed as she straightens up in her chair.

"No need, I'm ready!"

“Okay, go ahead.

— I put together some strategies to increase the viability of our brand. The first would be to bet on connections with opinion leaders, influencers. She then grabs some folders in front of her and asks Rachel to step forward. — All the steps that we must take are more detailed in these reports that I am passing to you. I take my folder and open it suspiciously and my eyes widen as I start to read. She continues. — According to recent research, companies make up to £20.00 for every pound spent on influencer marketing. And 51% of companies admit that influencer marketing brings better results than other channels. I also set up a strategy for event promotions and
reactivation of our blog with content relevant to our audience.
By publishing the relevant content, we will be able to enter the media directly. This brings me to the next step: content for journalists. I know it's very difficult to convince a journalist to write about our brand or product. But with proper content, we can encourage them to post.
We can offer opinions on market trends, share personal experiences, provide exclusive data, which can be converted into infographics, if the journalist asks us for visual content to enrich the article. We can also use the “guest post”, which may seem outdated, but it works. We will win an opportunity to get our name out there, offering useful tips to people who could be future customers. The blog gains content written from a different point of view, adding something new to the site. - She smile. — I think you should carefully read everything I suggested in the report, the strategies will become clearer.