When you want to give someone the subliminal feeling you’re just
alike, use their words, not yours. Suppose you are selling a car to
a young mother who tells you she is concerned about safety
because she has a young “toddler.” When explaining the safety features of the car, use her word. Don’t use whatever word you call
your kids. Don’t even say child-protection lock, which was in your
sales manual. Tell your prospect, “No toddler can open the win-
dow because of the driver’s control device.” Even call it a toddler-
protection lock. When Mom hears toddler coming from your lips,
she feels you are “family”.
YOU ARE READING
How To Talk To Anyone by LIEL LOWNDES
Non-FictionIt's not the whole book, I've cutted down the techniques the author wrote in the book. I hope you like it reading as much as I did. Although, I did this for my own good but I guess, a little charity doesn't hurt anyone.
