Bare the Burried WIIFM & WIIFY

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Whenever you suggest a meeting or ask a favor, divulge
the respective benefits. Reveal what’s in it for you and
what’s in it for the other person—even if it’s zip. If any
hidden agenda comes up later, you get labeled a sly fox.

WIIFM - what's in it for me?
WIIFY - what's in it for you?

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