Their second studio album, Take Me Home (2012), is characterised by rock-inherited pop, prominent electric guitar riffs, bright synthesisers, a homogeneous sound and message, and the pitch-correcting software Auto-Tune.[76][77][78][131][132] Alexis Petridis of The Guardian interpreted its signature sound as a "peppy, synth-bolstered take on early-80s new-wave pop, heavy on clipped rhythms and chugging guitars," which, he said, is at least an improvement on the substitute contemporary R&B "that was once the grim lot of the boyband."[77] Jon Caramanica, writing in The New York Times, considered the album "far more mechanical" than their debut album, although noted that it is sonically and lyrically similar.[76] The album's lyricism speaks of falling in love, unrequited love, the insistence that flaws are what make a person unique, commitment, jealousy and longing for past significant others.[76][77][78][133]

Erica Futterman for Rolling Stone favoured their live acoustic performances as both showing, "Horan's ability to play guitar, as well as One Direction's admirable live vocals. There was no need to worry about a backing track or a bum note, a pleasant realization at a pop show."[134] Herald Sun ' s Cameron Adams opined that One Direction have "strong pop voices".[135] Melody Lau of the National Post wrote, "It's easy to get lost in inherent appeal of their perfectly coiffed dos and almost-too-put-together preppy style but somewhere in the midst of all the love-struck squeals of teenage girls are guys who can actually sing and, to a certain extent, entertain."[136] Jane Stevenson of the portal site Canoe concurred: "What I didn't really prepare myself for was that they all can actually sing in concert."[137] Chris Richards, writing in The Washington Post, dissented from the approval: "As the five traded couplets, it was tough to imagine a future Justin Timberlake, Ricky Martin or Bobby Brown emerging from the pack. No one voice stood out."[138] Mike Wass of Idolator felt One Direction's "surprisingly accomplished effort" of Kings of Leon's "Use Somebody" proved that One Direction are "more than capable" of evolving their sound.[139]

Their third album Midnight Memories (2013) is a pop rock record, a slight departure from the band's original teen pop sound. Liam Payne called Midnight Memories a "slightly rockier and edgier" album than their previous material. The album is heavily influenced by 80's rock[140] and folk music and briefly integrates elements of dubstep, notably in "Little White Lies". The album's lyrical themes primarily revolve around love, heartbreak and sexual intercourse. Many critics praised its lyrical depth and musical composition, as well as the group's level of involvement in the production process.[141]

Their fourth album Four (2014) was released on 17 November 2014. Payne once again claimed that the album would be "edgier" and that the group had written most of the songs for it; Horan came up with the name of the album, commemorating the fact that it is One Direction's fourth record to date and that it has been four years since the band's formation.[142] Signifying a further maturation of their pop sound, the album's first single, Steal My Girl, was dubbed by Billboard as "no What Makes You Beautiful, but its Coldplay-like piano pop could be a good direction",[143] and that the band was "not entirely ready to let go of its bubble-gum days". Rolling Stone described the record as "saturated with retro vibes"; its songs "split the difference between big, splashy Eighties pop rock and more elegant Seventies flavours - a very millennial move that's not so far from what Haim's hit Days Are Gone did last year."[144]

Philanthropy

In 2011, the band performed on the BBC's Children in Need 2011 broadcast, helping raise over 26 million pounds.[145] In 2012 they extended their involvement with Children in Need as they opened the telecast with a performance of their single "Live While We're Young". The group said it was "incredible" to be involved in the charity event as it was something that they had "always watched as children".[146]

In February 2013, One Direction released a medley of "One Way or Another" and "Teenage Kicks", "One Way or Another (Teenage Kicks)", as the 2013 Comic Relief single.[86] For ITV's Santa charity Christmas campaign, they filmed a set of pleas to their fans and the general public, asking them to donate £2.[147]

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