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MKT 450 Week 3 Individual Assignment Research

MKT 450 Week 3 Individual Assignment Research Methodologies Paper

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XYZ, Inc.'s executive management team has decided to market the organization's top-selling product to the country that you selected for your International and Domestic Marketing Comparison Paper in Week One. You are the marketing manager for XYZ, Inc.

Resources: University Library, Internet

Write a 1,050- to 1,400-word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:

· State the objectives of your research.

· Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc.

· Justify your selections.

Format your paper consistent with APA guidelines.

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