Rori Francesca Heart Prieto's ultimate dream is to be a fashion designer. But her dream is pushed aside as her life is already planned out for her. She was supposed to be officially betrothed to Percival Michael Liu Ponce on her 18th birthday pero hindi siya nagpakita sa araw ng kanilang engagement causing embarrassment to him and both their families.
Hindi pa man siya nakakabawi sa mga magulang ay pumanaw ang mga ito sa isang aksidente sa Amerika. At bilang panganay, siya ang katulong ngayon ng kanyang lola sa kanilang mga negosyo. She is now pressured to revive the dying avant-garde fashion business named after her deceased father Valentino. But the company needs a model to boost its sales at si Percival ang best one to endorse their clothing brand.
Her Marketing team proposed to Percival to be the model of the brand but he declined. How is she going to convince him to be the model of Valentino? And how is she going to manage all that are in her plate, viz: thesis, graduation, managing Valentino, standing as guardian to Reema, fulfilling her dream to be a fashion designer, and probably love?