Emotional appeals, called pathos (Greek) can be used effectively in conjunction with logical appeals. Emotional has a specific meaning in this context: "arousing and enlisting the emotions of the reader." Used honestly and with restraint, emotional appeals arouse the audience's "better self" by eliciting sympathy, civic pride, or similar feelings based on values and beliefs.
Effective emotional appeals use description and examples to stir emotions; they do not rely on sentimentality or bias, SLANTED LANGUAGE designed to exploit human feelings and thereby manipulate them.
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Writers Guidelines
Non-FictionComprehensive information about the processes for writing the basic structures and forms for literature's genres: non-fiction, fiction, poems, memoirs and so much more!
