To improve organizational goal in better way business strategy is very important. To maintain objective and performance of organization one has the clear understanding of Strategy business planning. Before starting any business vision, mission, obje...
Analysis the design of the e-Commerce solution for the company.
Online business opens up huge opportunities for the but before adopting an e commerce solution following factors have to be analyzed in the design of the solution and the site.
Detailed information regarding the product: In a tangible shopping store one can look and feel the products which is not possible in online stores therefore it must be made sure that the detailed information of the product is available on the sites.
Contact Information: The contact information must be genuine and precise to gain the trust of the clients.
Checkout Process: Ideal checkout process should consist of single page to check the order and enter billing, shipping and contact information, along with a confirmation page. Anything more than this creates obstacles.
Requirement of an Account to Order: The signing up process before placement of order is also not a good design
Site Search Engine: It should be made sure that the search feature on the designed site has filters for enabling customers to refine their findings.
Product Images: The images of the products should not be tiny and detailed shots from all angles of the products should be there.
Inclusion of Store Policies: Precise store policies should be included to get saved from after sale disputes.
Inclusion of Shipping Rates: Shipping rates should always be included to make the customers understand precisely how much they have to pay.
Inclusion of Related Products: Inclusion of related products helps in increasing add-on sales of the business.
Customer Service Options: Inclusion of a help request form for clients helps in instilling confidence.
Shopping Cart Design: Shopping cart allows customers in adding multiple products, revising the quantities and therefore shopping cart should be transparent in the design.
Payment Options: Many alternative payment options should be designed to optimize the number of products.
Navigation: Confusing and hassle some navigation should not be present in the design.
Focus on the Products: The motive of online business is to sell the products. Therefore the products should be shown first before anything else.
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The suitability of the e- commerce solution for the company can be done by evaluation of the following aspects of the solution.
Real Web Sites:One can look at the sample sites of the solution that is to be considered and make sure that the shopping is not cumbersome; the checkout process and navigation is not confusing and tedious.
Visual Design of the Sites: The visual designs should be pleasing and the same templates should be used in all sites.
Search Engine Placement:One can see the Google ranking of the provider and can ensure whether the provide suits to the needs of the company. Features Offered and Costs
The features offered should be looked into so as to ensure that they suit to the requirements; and what features are being provided at what cost is an important issue to be looked into.
A dollar value should be placed on the time of the company and it should be seen what is being given in the start-up cost. It must be seen how much is ready to go and how much has to be done by the company itself
Merchandising Tools
Selling power of the site can be increased by merchandising tools like customer testimonials, free shipping offers, email newsletter signup, sale items, and email this page to a friend etc. Therefore presence of such tools is essential in the solution.
Administration Tools
tools which allow in controlling everything with little technical knowledge give an edge in the solution.
Additional Pages
Solution must allow in creation of additional pages which would provide more chances of customers landing on these pages.
Hosted Solution
Hosted solution requires less technical knowledge and gives the benefit of "one stop service". The provider can be contacted if there is a problem.
