Colors bring Emotions
Blue
+ Tranquility, security, integrity, peace, loyalty, trust, intelligence.
- Coldness, fear, masculinity.
Turquoise
+ Spiritual, healing, protection, sophisticated.
- Envy, feminity.
Green
+ Freshness, environment, new, money, fertility, healing, earth.
- Envy, jealously, guilt.
Yellow
+ Bright, sunny, energetic, warm, happy, perky, joy, intellect.
- Irresponsible, unstable.
Purple
+ Royalty, nobility, spirituality, luxury, ambition, wealth.
- Mystery, moodiness
Pink
+ Healthy, happy, feminine, sweet, compassion, playful.
- Weak, feminity, immaturity.
Red
+ Love, passion, energy, power, strenght, heat, desire.
- Anger, danger, warning.
Orange
+ Courage, confidence, friendliness, succes.
- Ignorance, sluggishness.
Brown
+ Friendly, earth, outdoors, longevity, conservative.
- Dogmatic, conservative.
Tan
+ Dependable, flexible, crisp, conservative.
- Dull, boring, conservative.
Gold
+ Wealth, wisdom, prosperity, valuable, traditional.
- Egotistical, self-righteous.
Silver
+ Glamorous, high tech, graceful, sleek.
- Indecisive, dull, non-commital.
White
+ Goodness, innocence, purity, fresh, easy, clean.
- Isolation, pristine, emptiness.
Gray
+ Security, reliability, intelligence, solid.
- Gloomy, sad, conservative.
Black
+ Protection, elegance, dramatic, classy, formality.
- Death, evil, mystery.
Source: http://www.lifehack.org/422102/color-psychology-in-marketing-the-complete-guide-free-download-ap-pinterest-infographic
