The Red is the first full-length studio album by South Korean girl group Red Velvet. It was released on September 9, 2015 by S.M. Entertainment and distributed by KT Music.
The album concept focuses solely on the group's 'Red' image, which stems from the group's name and concept, where 'Red' shows their bright and bold image.
Released September 9, 2015
Recorded 2015
Genre
K-pop dance-pop R&B
Length 32:30
Language Korean
Label
S.M. Entertainment KT Music
Producer
Lee Soo-man (exec.) LDN Noise Daniel Klein
Red Velvet chronology
Ice Cream Cake
(2015) The Red
(2015)
Singles from The Red
"Dumb Dumb"
Released: September 9, 2015
Background and release Edit
S.M. Entertainment announced that Red Velvet will be returning with their first full album in early September. On September 3, a series of image teasers were revealed on the group's official Instagram account, along with the album's ten-song track list. On September 4, the company announced that the full album would be released at midnight on September 9, with "Dumb Dumb" as the title track.[1][2]
Following the group's concept of promoting with both 'Red' and 'Velvet' images, The Red will focus on their vivid and strong 'Red' image. While talking about the album at a press conference on September 8, the members and the company also hinted at the The Velvet album that will follow The Red, although an S.M. Entertainment representative explained that nothing has been scheduled in particular yet.[3][4] However, it means that SM has something in mind for the near future when they say "nothing is scheduled yet" or "nothing is scheduled in particular." Moreover, Wendy later confirmed on an interview that the album is "coming after" The Red.[5]
The title track "Dumb Dumb" is an uptempo pop dance track with a groovy beat and addictive hook. The lyrics describe the feelings of a girl who feels like she can't help but act awkwardly around the person she likes. The music video for "Dumb Dumb" was released on September 8 while the full album was released on September 9.[6]
Promotions Edit
The group held a "comeback showcase" where they performed "Dumb Dumb".[7] They also appeared on a 5-episode live broadcast through the Naver V-Live app called 오방만족! (Satisfying five senses!) Red vs Velvet where they discussed the various concepts of their new album. The first episode was broadcast on September 7. The 2nd episode was broadcast on September 8, with SHINee's Key as the MC.[8]
The group made their 'comeback stage' on M! Countdown on September 10, followed by performances on Music Bank, Show! Music Core and Inkigayo. Besides "Dumb Dumb", they also performed "Huff n Puff" on the shows.[9]
Composition Edit
"Dumb Dumb" is described as an uptempo dance track with an infectious hook and groovy beat. It is composed by British producers LDN Noise, who have previously written songs for fellow S.M. Entertainment artists SHINee and TVXQ.The lyrics describes a girl's awkwardness in front of the object of her affection, comparing herself to a mannequin.[10] "Huff n Puff" is described as a pop dance song that sings about waking up from a dream and coming back to reality, like Alice falling down the rabbit hole.[11] "Campfire" is described as an R&B pop song that has an ear-catching rhythmical guitar intro.
"Red Dress" where a girl wears a red dress and clumsily but slyly tempts a man who treats her only as a child, "Oh Boy" which is a soulful R&B pop song genuinely presenting the singing ability of the members, and "Lady's Room", which is an R&B based pop song rendering the sisterhood between girls and the happy moments they share.
The album also presents "Time Slip" which is a hip-hop based R&B song with the lyric that describes the tightness and listlessness that one feels while going back and forth between dream and reality in the lazy morning; "Don't U Wait No More" which tells an interesting story where a girl hits on a clever idea to get closer to her boyfriend; "Day 1" which describes the feeling of love that has just begun by combining bass and piano with the sweet vocals of the members; and "Cool World" which is the synth-pop song with the hopeful lyric that tells listeners to love their uniqueness as it is rendered in members' refreshing vocals, and all 10 songs covering various genres represent the Red"-ness of the group.
Music video Edit
Set in a doll factory in which they are being 'manufactured', the girls are dressed in various bright outfits, dancing to a unique choreography that features a mannequin dance which allude to the lyrics of the song in which a girl becomes awkward in front of the person she likes.[12][13]
Reception and commercial performance Edit
The Red topped Billboard's World Albums Chart, their highest to date, and peaked at number twenty-four on its Heatseekers Albums chart. "Dumb Dumb" also peaked at number three on Billboard's World Digital Songs chart, making it the best-selling K-pop song in America of the week.[14] The album debuted at number one on South Korea's Gaon Album Chart, with "Dumb Dumb" at number two on the Gaon Digital Chart. The other nine tracks from the album also charted.[15] As of September 2015, the album has sold 42,056 copies in South Korea and 1,364 copies in Japan.[16][17]
The music video for "Dumb Dumb" debuted at #1 on YinYueTai's V-Chart Korea.[18] It is also the most viewed k-pop video in America and worldwide for the month of September.[19] Dazed Digital named "Dumb Dumb" their top K-pop track of 2015.[20]
Track listing Edit
The Red
No. Title Lyrics Music Length
1. "Dumb Dumb" Seo Ji-eum (Jam Factory), Kim Dong-hyun LDN Noise, Deanna Dellacioppa, Taylor Parks, Ryan S. Jhun 3:23
2. "Huff n Puff" Kenzie Alex G, Anne Preven, Will Gray, Jaden Michaels 3:01
3. "Campfire" Jo Yun-kyeong LDN Noise, Taylor Parks, Denzil "DR" Remedios, Ryan S. Jhun 3:17
4. "Red Dress" Jo Yoon-kyeong LDN Noise, Rodnae "Chikk" Bell, Nermin Harambasic, Jin Suk Choi, Charite Viken, Ryan S. Jhun 3:02
5. "Oh Boy" Goo Tae-woo Herbie Crichlow, Lauren Dyson, Jin Choi, LDN Noise 3:09
6. "Lady's Room" Kenzie Kenzie, Daniel "Obi" Klein, Oliver McEwan, Ylva Dimberg 3:16
7. "Time Slip" Moon Du-ri Daniel "Obi" Klein, Johannes "Josh" Jørgensen, Charli Taft, Jinbo 3:39
8. "Don't U Wait No More" 100%Seo-jeong (Jam Factory) Dwayne Abernathy Jr., Taylor Parks, Ryan S. Jhun 2:51
9. "Day 1" Hwang-hyun (MonoTree) Hwang-hyun (MonoTree) 3:26
10. "Cool World" Im Seo-hyun Daniel "Obi" Klein, Marcus Winther-John, Andy Love 4:06
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Red Velvet (레드 벨벳) {Facts and Lyrics}
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