Understanding the Role of Influencers in Marketing Strategies With the evident rise of social media over the years, the need for personalized content has increased. Every individual has varied interests according to which their algorithms tailor their feeds. Thanks to this, influencers like Michael Esposito Staten Island have seized the opportunity to carve out their own distinct niche on social media platforms. And it is only imperative for brands to make the most of this online trend and build better connections with their target audience.