The Problem of Matthew Silver

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But there was always opportunity, Sophie reminded herself. She'd read newspaper articles describing Matthew's hotel business being under extreme pressure. Sophie might be just the girl to help him. Tonight at the gala was her chance to charm him and hopefully drag his hotel advertising over to Clarks.

Ever since she could remember, Sophie had been fascinated by the advertising industry. She'd completed a degree at university and applied for a staggering number of graduate advertising positions in London, but competition was fierce. Application after application was unsuccessful. Sophie was crestfallen when she didn't secure a single interview. The constant rejection almost left her as bitter as a jilted bride.

Yet with willpower she refuted any feelings of failure. Life wasn't always easy. She loved advertising and she just needed someone to believe in her. She scoured all possible vacancies at advertising firms, even jobs in administration rather than advertising. Give her one opportunity to stand in front of someone for two minutes and she'd convince them. They would sense her enthusiasm and her eagerness to get in. She'd do anything. Anything.

Somehow she was lucky enough to snag a break at one of the prestigious firms: Clarks, Clarks and Clarks Advertising AgencyClarks for short – with offices in New York and London. Darren Clark was the founder, based in New York, and Bradley Clark was the Managing Director, based in London. The third Clark remained a mystery to Sophie and probably every other employee at Clarks.

She was fortunate enough to win Bradley Clark over in her only interview and she soon found herself employed as his personal secretary. The job was relatively straightforward for Sophie and she often ran out of things to occupy her time. She had perfected the art of moving papers round her desk, trying to appear as busy as possible.

Despite herself, Sophie became bored. A desire smouldered inside her. She felt destined for a career in advertising. Again she became impatient for a chance, wanting to prove herself in a position she was sure she was born for.

She didn't precisely know what she did to provoke Bradley Clark's interest in her career. It might have been her organisational prowess, her stapling speed or her upbeat persona. Quite possibly Bradley noticed her constant efforts to volunteer for greater responsibility.

One night Bradley Clark remarked on her spirit. He even told Sophie she possessed a unique personality, a special combination: a cross between an artsy, creative type, and a charmer, a mix often found in used car salesmen.

Bradley finally decided that Sophie had the natural temperament and aptitude for a successful career at Clarks. Hooray! He gave her a chance, a life changing opportunity by promoting her to Junior Executive. Her new role would be to project manage advertising campaigns.

Sophie's new responsibilities were vastly different from her secretarial duties. Her skills in note taking and flash typing became absolutely irrelevant. She needed the gift of the gab. Bradley himself was a busy man and couldn't spare the time to mollycoddle or foster her. Rather than Bradley easing her into the new role, he endorsed a 'sink or swim' approach. Sophie didn't like water at the best of times, but she was determined to succeed.

Bradley's primary concern was associated with the term 'revenue'. Sophie was not only assigned to project manage, but also to deliver new business, to bring in more money for the Clarks empire. Each month he set mandatory financial targets for her to meet. Her monetary goal always increased and the battle to win new work never ended.

Landing new business was like a black art. Securing new contracts was mystifying, where each client had unknown rules which she was somehow supposed to know. Even so, she found the challenge fascinating and engrossing, often staying on into the night poring over advertising pitches and client research. She didn't mind the long hours, after all, she finally had the job she'd always wanted. Besides, she wouldn't dare let Bradley down. Blundering, or worse, failing, in the role would cause him great embarrassment and end her career. She even attended additional sales workshops to finesse her skill set further.

The long hours, the technical courses and the positive attitude were the only way to keep her head above water. For all the demanding situations and stress associated with her position at Clarks, she loved a challenge, and more than that, she loved advertising.

Over the course of a few years, Sophie matured into her role. She adopted a savvy nature and excelled as a Junior Executive. There was no doubt that her role at Clarks was all consuming. She was absorbed. There was little left after work. She had no time, energy or inclination for much else.

She closed her eyes, only for a second, was it all worth it? Was she too devoted to the career which monopolised her time? Sophie tossed her mobile phone inside her hefty handbag. Her thoughts instantly returned to Matthew Silver. Why was she focused on an irritating client when the rest of her life was crashing round her shoulders? Was she losing it? She shoved the doubt away, fearing she'd lost perspective on what was important.

She hunched over the steering wheel, in the only place she could call home: her red Volkswagen Beetle, currently parked on an unfamiliar residential street in Highbury. 

Sophie was homeless and it was all Derek's fault.


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