Anyone who's ever taken a shot of hard liquor can tell you: it burns on the way down

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Anyone who's ever taken a shot of hard liquor can tell you: it burns on the way down. But it's not the alcohol itself that's burning your throat. Instead, the ethanol in the liquid is making your throat's VR1 heat receptors more sensitive, prompting them to perceive your own body temperature as hot. (Of course, this doesn't mean you should do shot after shot without fear of consequences.)

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