(Un)Helpful Guide for BLACKPINK

As If It's Your Last

As If It's Your Last

"As If It's Your Last" (Korean: 마지막처럼) is a 2017 single by South Korean girl group Black Pink, released on June 22, 2017 by YG Entertainment and distributed by Genie Music.The song was a commercial success, topping Billboard's World Digital Songs and peaking at number 3 on the Gaon Digital Chart.

Black Pink will promote "As If It's Your Last" on various music shows in South Korea in the month leading up to their Japan debut in July.Specifically, the group held their comeback stage on MBC's Show! Music Core on June 24, which was the first time that they ever appeared on the show.

As early as mid-May 2017, YG Entertainment officials had confirmed that Black Pink were working toward a June comeback, and on June 5 it was revealed that Black Pink would be filming the music video for the new single during that week.On the same day, YG Entertainment's CEO Yang Hyun-suk released a photo of Black Pink on the filming location of the new music video, confirming that Black Pink would make a June comeback, which is 7 months after the group's last release Square Two with the songs "Playing with Fire" and "Stay" in November 2016.The next day on June 6 it was announced that Black Pink would likely release the new song between June 15 and June 20.

On June 13, 2017, YG Entertainment revealed a teaser of the new single and confirmed the release date to be June 22.Subsequently, from June 16 to June 18 each of Black Pink's members' individual teaser was released.On June 19, the title of the single was revealed to be "As If It's Your Last" (Korean: 마지막처럼), and the time of the new release was confirmed to be 6 pm KST on June 22. It was further explained that this song would be a surprise for fans while Black Pink prepares for Square Three, the next release in the Square series after Square Two and Square One.

On June 20, a teaser of the music video was released on both Black Pink's official YouTube channel and the group's official V Live channel.On the next day, a behind-the-scenes video was released, and YG Entertainment announced that the group would hold a comeback special live on Naver's V App at 8 pm KST on June 22.

On June 22 at 6 pm KST, "As If It's Your Last" was released on major music portals in South Korea, and its music video was released on Black Pink's YouTube and V Live channels.Within 17 hours after release, the music video for "As If It's Your Last" gained more than 11 million views on YouTube, becoming the fastest music video to exceed 10 million views by a K-pop group and breaking the record previously held by "Not Today" by BTS, which gained 10 million views within 21 hours. Furthermore, the music video became the second most viewed online video in the first 24 hours by a Korean act, with more than 13.3 million views within 24 hours after release, second only to Psy's "Gentleman".

On June 24, the dance practice video for "As If It's Your Last" was released on Black Pink's V Live channel.

"As If It's Your Last" is described as Black Pink's most exciting and upbeat song that they have released so far.Black Pink's member Jisoo said that the group had thus far in their history only had "Black" concepts up until then, and that this new single would be a "Pink" concept.The song was described as a "mixed genre of house, reggae and moombahton music", a change of sound from their previous releases.

"As If It's Your Last" is written in the key of A-flat major at 125 beats per minute, this song uses common time and it follows the chord progression of F(no3no5) for the verses and Fm - A♭ - E♭ - D♭ - E♭ for the pre-chorus. It switches to D♭ - A♭ - E♭ - Fm - E♭ for the chorus. The melody for the verse uses the F Mixolydian Scale while it uses F Minor for the pre-chorus and A-flat major scale for the chorus.

In South Korea, the song debuted at number 4 on the Gaon Digital Chart on the chart issue dated June 18-24, 2017, with 181,883 downloads sold and 2,996,521 streams.In its second week, the song peaked at number 3, with 157,224 downloads sold and 6,632,012 streams.The song entered at number 12 on the chart for the month of June 2017, with 323,104 downloads sold.

In Canada, the song debuted at number 45 on the Billboard Canadian Hot 100 on the week ending June 29, 2017 - their highest peak in the country since "Playing with Fire" debuted at 92 in 2016.In Japan, the song debuted at number 19 on the Billboard Japan Hot 100, becoming Black Pink's highest charting effort in the country. The song stayed in position 19 for the second week on chart. Being released on a Thursday, the song had one day within the tracking week ending June 22, 2017 in the United States. Despite the limited window, "As If It's Your Last" debuted at number one on Billboard World Digital Songs after selling 4,000 copies that week.