Virginia Black whiskey, as I mentioned before, is Aubrey's newly launched line of whisky.
Last month, Aubrey teased his a new liquor brand he's launching called Virginia Black. Aubrey worked with Brent Hocking to create the American whiskey brand. Hocking previously created DeLeon Tequila, which he eventually sold to Diddy & Diageo.
Last night, Aubrey unveiled a TV spot via his Instagram, as well as a pretty cheesy pic of him holding a bottle of the liquor. The branding evokes 1970s disco and funk vibes, down to its gold labeling. Aubrey and Hocking also provided a mission statement to Billboard for the new liquor: "We believe everyone should have access to glamour, swagger and soul. Virginia Black grants them that access, allowing people to embody the lifestyle always, not just on special occasions."
That statement makes it seem like this won't be exorbitantly priced, which is a nice gesture from Aubrey. The liquor isn't on sale yet, and doesn't have a release date. However, we wouldn't be surprised to see it hit shelves in conjunction with his upcoming album Views From The 6. Aubrey joins Diddy, Jay Z and 50 Cent as a rapper with a liquor brand under his belt.
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All About Aubrey Drake Graham
FanfictionFacts about the legendary Aubrey Drake Graham. Drake is one of my favorite people on this earth. This book is somewhat a way of showing my appreciation to him.
