Rick Oearson

Why the Digital Sign Board is the Better Way

The electronic indicator board is a kind of modernization, making use of electronic media, of standard types of connecting with indicators and also posts. A digital indicator board identifies itself in the capacity for fast updates or even vibrant, real-time communication. However conceptually it is no different from the billboard, the marquee, and similar kinds of signage.

These digital signboard precursors date back to well over a hundred years. They were in analog form, obviously, as well as their messages were relatively static, continuing to be unchanged for probably a week, probably a month, or perhaps for years. They were mostly textual, yet typically consisted of some sort of imagery, specifically if they were used for advertising and marketing.

It is well known that any sort of message with consistent (icy) web content quickly gets ignored after several repeated viewings. However there was a non-negligible expenditure associated with upgrading typical message boards, as well as a tradeoff to consider. Improving the decreasing returns experienced from static signs had to be considered versus the price of updating them to something fresh.

Electronic message boards, in all their variations, in essence remove such a tradeoff. Upgrading not entails switching out a limited variety of physical characters (letters, numbers, as well as spelling) for a various collection. Replacing the message displayed is as straightforward as an operator inputting in a brand-new one on a user interface such as a console.