Dibyendu Mukherjee Dallas

Dibyendu Mukherjee Dallas is the Director of Sales Technology Innovation & Analytics at Frito Lay North America. In this capacity, he has been responsible for the deployment of RFID technology to measure the execution rate of point-of-sale display units at over 500 retail store locations, which has led to an increase in sales growth of $2.4M/yr. in the test market. He has also been instrumental in deploying Image Recognition technology to capture in-store conditions like planogram compliance, out-of-stocks, and share-of-shelf.