With the advent of integrated networks comprising numerous stakeholders in favor of isolated business units, effective supply chain management is necessary. Even though a majority of planning and strategy is directed towards forward logistics, reverse logistics is not a new notion to businesses. The flow of returned goods through a supply chain constitutes the reverse logistics. A typical misbelief surrounding reverse logistics is that it is over the odds and fruitless. A well-structured supply chain management, however, incorporates a strategic movement of returned and damaged goods to reclaim their value.