Seventeen-year old Usha Bhat has earned a full-scholarship to a rich private school. As a girl from the South side of Chicago, she has more problems than just struggling to fit in. She has to hold a part-time job to pay for all of the 'incidentals'. That involves working as a brand ambassador for the school's applied research institute where she has been tasked with recruiting sexually active high-school males to sign up for clinical trials for the institute's new male contraceptive gel. The first ever of its kind! She finds an unexpected ally in her endeavors but not without her fair share of heartaches..