Nikon has entered the serious ultra-zoom digicam market with the Nikon Coolpix P90, which combines a 24x optical long-range focal point with a 6.13 x 4.6mm CCD sensor with a successful resolution of 12.1 megapixels. It's not the longest long-range focal point on the Digicam market (Olympus orders a lead with 26x on the SP-560UZ) and the P90 is a huge and stout camera. However, it has a couple of elements to draw in photographic artists who don't need an SLR.