Lead Generation is the term marketers utilize to refer to the process of generating opportunities to sell products or services. In other words, it is a marketing technique used for client acquisition. The lead generation method can be implemented both in online or offline media, nevertheless, it has obtained significance as per digital transformation. With a great lead generation process, you become the greatest resource to patrons completely by their buying journey. You set yourself as a specialist who can assist them decode and analyze their pain points. Targeting lead generation areas can become the cornerstone of your robust marketing plan.