Did you know that the global social media ad spend reached $80+ billion in 2019, making it the first year in which we spent more on social media ads than print ads? With the growing popularity and evolving use of digital marketing, the future looks set to be a digital-first one. Still, surprisingly, 45% of businesses that use digital marketing do not have a digital marketing strategy. Marketers need to understand that while educated guesses may have worked in the past, the coming decade will require an approach that is more consistent with the times.