June xxth, 2022
Snowfox Entertainment is growing bigger than ever under new lead
When Snowfox Entertainment announced changes within the company earlier this month, speculations broke lose all over Korea as well as the internet. Now, it finally happened when a prerecorded conference was released detailing this new era of Snowfox Entertainment, now officially known as SNOWFOX MEDIA.
What comes as the biggest surprise and good news to many is Hwang Soojins appearance in the conference. After Yoshida Akari was announced to be the new Co-CEO just recently, fans began to speculate whether Hwang was still a leading figure within the company. Concerns quickly came to a halt when Hwang introduced herself as "Snowfox' CEO, Hwang Soojin" in the recording released today. Finally giving the company a real face, Hwang Soojin has been promoted to the company's CEO last month and has been working harder than ever before since then.
"The Snowfox has decided to retire from their position as CEO and instead passed this responsibility on to me. I am ready and willing to make big changes within the company, and it is my objective to finally reach the goals set by the company long ago. There are dreams I've had for this company ever since it was established years ago, and these dreams are going to come true - with the help of our artists and Miss Yoshida of course," Hwang said in her message specifically to fans.
It is true, the Snowfox, original CEO, founder and namesake of SFE has left their spot within the company. While it is currently unknown if they've left the industry completely, it's certain that they no longer work under SFE- at least not with their Snowfox alias. While Hwang Soojin always had her hands in SFEs business, she is now the highest instance through the new position, and with her coming decisions we may finally be able to see what plans she had for the company but was held back on fulfilling before.
img.: Hwang Soojin, CEO of Snowfox Entertainment / SNOWFOX MEDIA
Hwang Soojins influence on the company has already started showing with her decision to rework parts of the company completely, and this includes its name. SFE is now officially called SNOWFOX MEDIA, however its old name will still be in use, seemingly out of habit.
"On paper, we are called SNOWFOX MEDIA. Though I see SNOWFOX MEDIA more as a package, a whole made of all these different parts. SFE, Snowfox Entertainment is the company itself, and SNOWFOX MEDIA is SFE, combined with the ARCTIC labels and our other subsidiaries," Hwang Soojin revealed. Here the subsidiaries come into play. Hwang had already teased to be in contact with multiple companies for a while, and under her lead, things thats that have been teased for months seemed to finally have come true.
SFE has now three subsidiary labels, two of which were newly established by herself, while the third one was bought by SFE. Aforementioned ARCTIC labels, ARCTIC MUSIC and ARCTIC ARTS, are labels specifically created to manage artists already signed under SFE. ARCTIC MUSIC is a record label and publisher that now houses former SFE acts Yun and From Ashes And Dirt. A recent press conference had revealed that these two acts had a different contract than other artists under the company that allowed them to produce music independently without management of the company. They have now been transferred to ARCTIC MUSIC which separates them further from SFEs management.
ARCTIC ARTS is SFEs very own talent and acting agency that manages the acting careers of Snowfox Idols. Officially signed with ARCTIC ARTS are OLYMP member Artemis/Park Chaehwa and SUP3R!N0VA members Beomjae and Seven/Won Changmin. While Artemis and Beomjaes involvement in the acting industry are known, Seven has not yet appeared as an actor, and fans are already speculating when he might make his acting debut. Aside from the three idols, another actor has also signed with ARCTIC ARTS. Choi Taeyoung, best known for his role as Jinhyung in the BL-drama Like Snowflakes We Fall, has also signed with ARCTIC ARTS, which raises the question whether or not the label will continue to take in non-idols and already established actors.
Both sub labels were established by Hwang Soojin, are however mainly managed by Co-CEO Yoshida Akari. Yoshida had joined the company last month and taken on Hwangs former role as the Co-CEO. Yoshida seems like a good fit for the position as well as the head of SFEs acting subsidiary. Her own career as a Japanese idol started in 2002, and she has over a decade of acting experiences in both the Japanese and Korean film industry.
img.: Co-CEO Yoshida Akari
Aside from SFEs self made ARCTIC labels, a third label has joined the Snowfox family. Already shortly mentioned in a press conference, Hwang Soojin has now acquired Sequence Creative. SQC was established and managed by Do Kwangseok but went unnoticed for a year. The one-person management had tried its best with SQCs only group, SQ-Boys, but would ultimately fade into obscurity soon after the five membered boy groups debut. Hwangs mention of the company would spark an accidental controversy on Twitter that was now shut down with today's announcement of SQ-Boys becoming label mates of some of the most beloved K-pop groups today.
Hwang Soojin announced that SQC would still mainly be managed by Do Kwangseok, but would receive financial and creative support by SFE. SQ-Boys are also planning to redebut with a new concept with the help of SFE.
"[SQ-Boys] deserve to get a second chance. They had the talent and the passion, and it was just the finances that were missing. We are working to redebut them as soon as possible. We all have great ideas for new concepts and music, and I've also found a new addition to the team. Please keep an eye out for Sequence Creatives activities."
Not only will Sequence Creative redebut their group, SFE themselves also still have a debut pending. Earlier this year, it was revealed that the company had plans for another boy group. The debut had been confirmed with Hwangs announcement today. The group was set to debut in 2021, but had to be pushed back due to a member leaving the company because of violation of company rules, but it seems to finally be their time to shine this summer. Soojin announced a pre-debut release of the group in collaboration with another SFE group in the coming month, but has yet to reveal more information about the group.
SFE had been under fire a few times for their rapid debuts and always answered with a promise of not neglecting their other artists, a promise that now truly begins to show. "We are the busiest we've ever been," Hwang admits, "to ensure that all our artists get the moment in the spotlight they deserve. There is a comeback planned for every single month, for the next year. The Snowfox team is drastically growing, because we can't allow ourselves to take breaks."
The future of SNOWFOX MEDIA is certainly looking promising, and we can't wait for more information on the company's various projects.
agenderengineer
I NEED A BREAK HOLD ON WHAT THATS A LOT RN
imalwaysright
I KNEW SOOJIN HASNT LEFT US !!!! I WAS RIGHT !!!!!!!!!!! CEO SOOJIN LETS GOOOOOOOOOOOOOOOO
changminstepon_me
ur telling me i went to war with twitter users over those sq-losers just for them to be..... bought by sfe........? seriously......? i thought soojin wanted to sue sq?????
> jjunhyukkie
i wanna know where y'all got the idea that sfe wanted to sue sqc... like y'all literally started bullying a bunch of kids over nothing and a made up rumour
SUGAFREE
soojin is the real ceo now? what about the snowfox? they were a real businessperson at least, but soojin doesn't have the same experience as them as far as we know. idk how to feel about this?
yao_meow_meow
anyone else thinks it's kinda suspicious that both hwang soojin and yoshida akari do not look like business women in their late thirties but pretty idols in their mid twenties ?
> mastermind_joon
idk maybe they're vampires or something who knows
THANNXXX69
the new member for the sq group is a friend of mine lol soojin really just pulled him from another company to put him under sqc it's soooo funny 😭😭
> WhatsProjectBR
wait what don't leave us with that??? tell us more wtf what company is he from???????????
> THANNXXX69
i don't think im allowed to say that 😭 he trained under a pretty big and well known company that apparently works a lot with sfe lmao soojin apparently saw him and wanted him in her groups 😭 you know why she's called the idol hunter
kep1goAAAAAA
i kinda want to see sfe do a survival show to make a new group... that'd be fun...
> heaven_save_us
nah that'd be the most boring show ever because soojin would be too scared of hurting someone's feelings with evil editing so it's just raw footage of like 50 people hanging out and getting along
> seetheman11
you're forgetting that everyone soojin gets her hands on is gay and/or mentally ill! so i think it'd be hilarious to watch even without evil editing
alchecandy
they buy the most run down unknown company for no fucking reason but still keep their hands off of foreverfall 🥲 i'm giving up 🥲🥲 my poor idols under that company will never see justice😭😭
gohard_homo
unpopular (?) opinion: soojin is going to be an incredible ceo. she has a lot of social skills in my opinion and even though she's "less professional" than others i think that's kind of what makes her really likeable to many. also it's not like she's building a company from scratch. the snowfox laid some great foundations in the past few years, but honestly they were never really good at communicating or had a great reaction time, while soojin was better at connecting to the public in a strategic way. she already has the company laid out in front of her, and she can continue what the snowfox gave her, mixed with her own skills of communication. plus, she has yoshida akari now too, who also has a lot of insight into the industry from an artists perspective. i think this will go well.
hanbae_is_my_bae
what the fuck 😭😭😭😭 ive been an sq-fan since the very beginning and i've missed them so much 😭😭😭 i thought they were disbanding because they were so quiet the last months but they were just preparing for a comeback 😭😭😭😭😭😭 im literally crying rn
> izzy4inny
I WAS SOOO MAD when i saw people attacking them on twitter :( i can't wait to see them again :( and this time they can actually show their potential and talent TT
lattemacciatojun
NOBODY CONCERNED OVER THE FACT THAT CHANGMIN IS SIGNED WITH AN ACTING AGENCY NOW?????????????
> fuckjoo
i can't imagine him beging good at acting not gonna lie
> 123456seven
when he's literally good at everything... you're forgetting changmins the main character of kpop ^^
LOVEDIVVVVVVVe
judging by Soojins words and talk of "having dreams for years that can finally come true", i feel like the Snowfox wasn't even that considerate of Soojins ideas. if you look at her more recent conferences and interviews too, she didn't seem so happy with her position as "just" a co ceo. look how much has already and so suddenly changed with her takeover. she seemed to have planned a lot in advance
> UP999
nothin ever moved under the snowfox and now that they're gone and someone else is taking over suddenly everything's goinhn so fast lol.. she's def been having plans for this company for a long time
mamamamia66
money hungry fuckers
beautifulvia
missfit comeback when???
> N_AYOUNGGG
they literally posted a comeback teaser yesterday
sodaepoppie
smth about sqc and their ceo seems soooo sketchy to me. i tried to look into them when the fanwar happened on twitter, because honestly n3bula acted really shitty once again and their "arguments" for sq stealing from s!n were outlandish smh but i was confused as to why people were attacking these five boys for the dumbest reasons but nobody said anything about the management? like it's one guy, they don't have ANY other staff, they didn't even have an office or anything and they rented the BASEMENT of a dingy dance school somewhere outside of seoul. he debuts the group with one really badly produced song and then ditches for a year? i wanna say soojin knows what she's doing but man. this is WERID.
> aster_loverss
lmao yea okay i get why people think it's odd. but, as a fan of sq ever since their debut i can tell you that there's nothing all too shady going on. sqboys were actually really active on social media, but they couldn't afford a comeback sadly. they just genuinely did not have the money for an office or a proper studio or a well produced song. the ceo is really transparent and often communicates with the fanbase and fanmade update accounts. so i can assure you, do kwangseok is the least shady thing about sqc
> heaveninhell
what's the most shady thing about sqc then 💀
> aster_loverss
sqboys member izzy is the most shady
> heaveninhell
elaborate????
> aster_loverss
no
PRISMORIGINAL
another debut... what more do they wanna do, they've done all the concepts out there wtf
kissyhongjoong
akari so pretty i need to kiss her
> j_is_my_bae
girl that's why soojin hired her
luciabtsfan
THE MAIN SLAYERS ARE SLAYING AGAIN !!!!!!!
cantturnmedown
how big is sfes building for all these people to fit in there...
> yujinnmybeloved
u know the hybe building? yea. kinda like that.
snowwy559
im so confused about the name thing. is it called snowfox media or snowfox entertainment now?
> go_crazyymono
officially the company is called snowfox media but when soojin says SFM she includes the sub labels and when she says SFE it's just that original part of the company. i think.
rowansgirlfriend
why the fuck would sfe buy that copycat group... they just want sfe clout and now they're getting it. fuck that
> sequenceboyss20
if y'all could just fuck off with the copycat shit?? wtf have sq ever done to you????
> rowansgirlfriend
literally they've been stealing from my faves since debut 💀💀 not just the music but they stole whole personalities
> sequenceboyss20
are you fucking stupid??? how tf are they supposed to steal personalities? you don't know shit about my boys go fuck yourself
> rowansgirlfriend
acting as if yalls members haven't been stealing hanjoos VIRAL fashion style, harus SIGNATURE haircut, junhyuks representative emoji??? they can't even keep s!n out of their mouths and keep talking about wanting to be like them? you crap boy stans are so fucking dumb fr
bunniisbabe
arctic arts sounds so pretty :)
vixxbestie
no mention of the new staff in this article? sfe hired a few new producer and some of them are even quite well known ❤️ i wish producers would be given more love and attention 💔
likesnowflakesssss
i can't believe taeyoung signed with an sfe label! thats so unexpected omg 😍 he's my favourite actor 🥹🥹 i hope they'll get other idols to sign under arctic arts too! i hope kim bora joins them too 🥺
spec_traluve
am i the only one who's excited for the new debut and sq-boys redebut? idk them and i've never listened to them but sfe debuts always hit different so i'm really excited! same goes for the brand new boy group, they were supposed to debut so long ago and only now have the chance, im really excited to see what they have to show!
itzmeitzy
can they finally disband ashes and dirt
> youngjumpworlddomination
do gay emos scare you be honest
glassedbye
any mention of collabs maybe... hello... please make more collabs 🥹
> taeminidol
knowing soojin she already camping in front of other ceos offices to ask them for collabs...
die_a_saint
idk why so many people are pressed over all of this. just trust soojin. she knows what she's doing.
just trust soojin