Chapter 86: The Spring Breeze (4)
In the 1980s, several newly opened shops appeared in the county seat, because as long as the money did not require a ticket, they sprung up like mushrooms after a rain, quickly robbing many customers.
In addition to cultivating food in the farmland, farmers now cultivate small plots of green vegetables at home, and they also take out the surplus sundries at home to sell in the market, and then go to buy the things they need after exchanging money.
These are transactions that do not require tickets, and naturally more people are willing to go to them to buy them. In the past two or three years, the business of supply and marketing cooperatives and department stores has been quite cold.
Xu Wanxiu took advantage of the spring breeze two years ago and opened a pastry shop using the pastry recipes she knew.
Of course, she also respects Zhao Guoqiang. After learning about the suitable stores in the county, and choosing the most favorite one, Xu Wanxiu said to Zhao Guoqiang one night, "Guoqiang, do you think the red beans I made before?" What about the taste of jujube cakes?"
"Very good,? I prefer more mung bean cakes." Zhao Guoqiang thought that she wanted to make some cakes, so he just said directly. In these years, Xu Wanxiu has been idle at home, but he has often pondered a lot of cakes, and took turns to give them a taste of the father and daughter.
Zhao Guoqiang asked himself, and only felt that there was no happier person in this world than him. Thinking of this, a smile appeared on his face.
Xu Wanxiu was also curious about why Zhao Guoqiang suddenly burst into laughter, she remembered what she wanted to say, and continued, "Now I can do business freely, you say I'm fine at home? Open a shop and make cakes. How about selling it?"
"So that's the case." Zhao Guoqiang remembered the question that his lover had meant, and suddenly realized. He smiled and said, "Xiuxiu, if you want to do it, then I will naturally support it. Your craftsmanship is good, and the taste of the cakes you make is not worse than the outside, or even three points better."
"If you want to open a shop, just Check the market first, then choose a good store and try it out." He suggested. Zhao Guoqiang has been in front of the leader of the steel plant for these years, often negotiating with outsiders and signing orders, and he has some understanding of these.
"It's good if you can support me." Seeing that Zhao Guoqiang almost didn't think about it, Xu Wanxiu agreed, and gave her some advice about opening a shop with a little ease.
She simply didn't hide anything, she said bluntly, "When I went to the market to buy meat these days, I also stopped by the next shop, but I found a good shop at the corner of the road we went out.
" The area allocated by the steel factory's subsidiary building is surrounded by a market, and on the opposite road is the area of a machinery factory and a textile factory. Most of the workers and their families pass by.
These are customers with great consumption potential, and the price of pastries is a bit expensive for them, but it is not unacceptable to try them occasionally.
Zhao Guoqiang recalled the location of the shop that Xu Wanxiu had just mentioned, and after a little second thought, he also realized that this shop is still very feasible. He nodded and said, "The location of the shop is good. I keep my passbook with you. When you need money later, just use it directly."
"Just looking for something to do, you won't be too boring at home. "When he said this, there was a slight smile on the corner of his mouth, and his deep voice was very gentle. He clearly knew that Xu Wanxiu had paid a lot for their small family. Now that he is interested in doing something he likes, how could he be willing to refuse?
"Okay, you can rest assured." Xu Wanxiu replied with a smile.
She used to write manuscripts herself, and she also shared a lot of money from her cooperation with Xiaoyi, a clothing store. In recent years, Zhao Guoqiang has put all the passbooks with her, and let her use the money in this passbook to buy vegetables for daily use, so she has a lot of money in her hands.
In this way, after the husband and wife made the final decision, Xu Wanxiu let go of her hands to prepare for the opening of the pastry shop.
She has also been paying attention to the market. Perhaps because the recipes for pastries are rare and the initial investment cost is high, many educated youths still have a way of making a living. They go to the village to buy things and sell them in the county town, but no one has opened a pastry shop for the time being. .
From renting the shop for minor renovations, to purchasing pots and ingredients, determining the pastries for sale, and finally officially opening, it only took half a month before and after, which was extremely fast.
Xu Wanxiu first started a marketing campaign, giving candy to a few groups of children who often play around nearby, asking them to walk around the streets and shout, letting everyone around know that a new shop opened on the corner of a certain intersection on the 16th day.
The pastries sold the day before are half price.
This went on for a few days of marketing, and when the 16th officially opened, there were a lot of people in front of the shop.
"Boss, give me a pound of mung bean cake."
"Boss, give me a pound of jujube cake."
"Boss, I want a pound of red bean cake and a pound of jujube cake."
Xu Wanxiu was busy weighing them cakes and collecting money. Fortunately, she prepared enough cakes in the morning to support this wave of enthusiastic consumption. At first, there was a long line at the door of the shop, and it was a little better at noon, when she could sit on a chair and take a break.
Most of the people who come to buy cakes today are the neighbors nearby, that is, the family members of workers in the steel factory or other factories. It's not that they have enough money to live that they are willing to spend money on cakes.
On the contrary, it was because they were reluctant to spend money on the cakes in the supply and marketing cooperative, or because their children wanted to eat but never bought them. The need for half the price, whether it is out of curiosity, or because it is cheap and does not account for a non-gentleman, simply try the early adopters, which contributed to the excitement this morning.
Xu Wanxiu estimated that she even made a cake that was half more than the budget, but it was all sold out after three o'clock in the afternoon. She smiled at the empty eight trays, and took them in with great satisfaction, washed them, and dried them.
The sunlight outside was very poisonous at the moment, and Xu Wanxiu was not in a hurry to go home, she simply sat in the shop and waited to collect the trays. One after another, some people walked to the door of the shop. Seeing that the table was empty, they asked with a puzzled look, "Hey, doesn't your family sell cakes? Why didn't you see it?"
"I'm sorry, our shop has all the cakes. It's sold out, I'll make more for sale tomorrow." Xu Wanxiu responded apologetically when she heard the guest ask.
The guest scratched his head and expressed his doubts, "Selling so fast?" He turned around and left while muttering.
Later, when other guests came to ask, Xu Wanxiu said the same thing. By the time the trays were dry, she put them away, closed the door and walked home to prepare for cooking. Zhao Guoqiang and the little girl should be back later.
During dinner at night, Zhao Guoqiang and Zhao Qingning both knew that her pastry shop opened today, and the little girl was eating and couldn't help asking, "Mother, how are your pastries selling today? Are they sold out?"
She was looking forward to her opening. The pastry shop is doing well, and I look forward to having a little cake left, not much, just enough to satisfy her cravings.
Zhao Guoqiang originally wanted to ask about this, but he also thought that his daughter would speak first. He smiled and nodded in agreement, "Yes, tell us about it."
Under the concerned eyes of the father and daughter, Xu Wanxiu He smiled and said, "The business is naturally very good. I made a lot of cakes, and they were sold out at 3 o'clock in the afternoon. Many people came late and wanted to buy them."
"Wow, mother, you are really amazing, cakes It's also really delicious." Zhao Qingning immediately praised excitedly when he heard it. She recalled the sweet and greasy taste of the jujube mud cake, and she was greedy again, and even the meat in her throat felt unfavorable.
Zhao Guoqiang nodded happily and said, "It's good to go well, you should also pay attention to the amount, don't make more cakes to sell for the sake of business, and you will be exhausted when you look back." There was a little worry in his words.
The pastry shop business was second, and what he was most worried about was Xu Wanxiu's health. They won't say things like "since the business is good, then make more cakes and sell them, and take the opportunity to make more money".
"I know, you two can rest assured." Xu Wanxiu replied with a smile, the occasional words the father and daughter said could always warm her heart.
When she answered the customer today, she said "I will make more cakes", but in fact she planned to cut it in half and then cut it in half. It opened the day before today. Knowing that many customers would buy pastries for the so-called promotion, Xu Wanxiu specially made twice as many pastries.
There will be no promotions in the pastry shop tomorrow. Those who can really buy pastries will be the customers who are attracted by the wonderful taste of the pastries. Given that the price of these pastries is not affordable for everyone, most of them came for the half-priced pastries today, and Xu Wanxiu felt that the quantity for tomorrow had to be controlled more accurately.
In this way, the Happy Pastry Shop soon gained a little reputation in the county town. It is the only shop in the county that sells cakes besides the supply and marketing cooperative, and the price is lower and the taste is better. Business can't be said to be good, but it's not bad either.
Xu Wanxiu was fine at home anyway. She saw Zhao Guoqiang and Zhao Qingning's father and daughter away during the day, and went to the pastry shop to sell pastries, watching the shop close at 4 o'clock in the afternoon. It was not a bad day.
These are all things that happened in 1979, and the pastry shop made a good profit in the next few years. In 1982, the city's economy was developing well, people's life was better, and more people were willing to buy cakes to satisfy their cravings. Xu Wanxiu also expanded the size of the store and the number of cakes sold every day.
She invited two neat aunts to help her, while she freed up her energy and opened branches of Happy Pastry Shop in other nearby counties.
In 1983, Happy Pastry Shop also opened a branch in Nanshi. Because of the well-prepared marketing in the early stage, many people were lined up at the door on the opening day. Then, relying on the tempting taste of cakes, he slowly seized the market of cakes in the city, and it developed well.
If you eat too many pastries of the same style, you will always get bored. Xu Wanxiu will also focus on innovation. She will launch new pastries in Happy Pastry Shop within a month at most, which is also very popular.
The guests who have eaten at the Happy Pastry Shop are also thinking about it. At the end of the month, they are itching to know what fresh pastries will be launched by the Happy Pastry Shop in the new month.
At this stage, Xu Wanxiu hired two people for each pastry shop to be responsible for making and selling pastries, while she was in charge of the novelty pastries launched every month, as well as the operation and management.
Many years later, Happy Pastry Shop has become a national pastry brand.
The rise of the happy bakery was undoubtedly the most typical when an economist was doing his thesis on the emerging self-employment of the economy during that period.
As the founder, Xu Wanxiu is also known in this way.