Have you ever come across a bad looking app or website? Surely the bad appearance feels unpleasant and makes you feel that the application or website is not attractive. In addition, this bad appearance also makes you confused and difficult to use the application or website. This is what makes a website or application really need to pay attention to the user interface (UI) or user appearance.
User Interface has a very important role in computing. Because UI has developed rapidly over the past few times and has grown to become one of the most creative, interesting, and innovative technology fields. You should know that UI design is often referred to as user interface design. Where the design refers to the aesthetic design of all visual elements of the digital product user interface, interactivity, and product presentation.
In other words, User Interface is often referred to as something that can be seen by users when they interact with applications or other digital products. Usually, it's not only focused on aesthetics but also seeks to maximize website efficiency, responsiveness, and accessibility. In fact, nowadays most businesses recognize that a good UI is very important in building customer loyalty and brand. Besides being able to attract visitors, a good UI design is also able to retain customers and facilitate the relationship between business and customer.
Understanding User Interface
User Interface is a visual display of a product that serves to bridge the system with the user or user. Where the UI display can be in the form of colors, shapes, and writing that are designed as attractive as possible. But in simple terms, the UI can be interpreted as how the appearance of a product is seen by the user.
For more details, the UI can be analogous to a house that you are visiting, and then you will see the display. Where the display that you can see includes the front yard, windows, doors, and walls. The appearance of the house you see is what is called the User Interface. Usually, the UI display is applied to operating systems, websites, applications, and blogs. It is designed from several aspects such as logo images, layouts, color choices, typography, and other aspects that can enhance your appearance. All elements can be categorized as UI elements. Not only in the application, but also on the website that attracts to invite more visitors.
User Interface Functions
If an application or website is designed beautifully, it will certainly make users feel impressed and comfortable. This certainly makes it difficult for them to leave the digital product just like that. Conversely, if a digital product does not have a good User Interface, it will make users quickly bored and leave the product. For this reason, the UI comes with various functions, including the following:
Simplify User Interaction with Products
In effect, UI design is a visual element of the product system. It also includes screen designs, icons, buttons, text, images, and all other visual elements. The UI in a digital product has a very important role because with the UI, users can interact with the product more easily. A good UI display really supports user and product interaction. When the user interaction has gone well, it can be ascertained that the needs and goals of users using the product can be achieved. Not only that, when users are satisfied using the product, it can help increase user loyalty. This is what causes products with good UI to be superior to other products. It's no wonder that many digital companies have started to create solutions for elegant features that are easy for users to use.
Increase Business Growth and Sales
A business definitely has the goal of experiencing increased sales and business growth. One way to achieve this is by developing the UI and UX. A well-designed UI can improve user experience and satisfaction and ultimately increase the number of users.
UI also always focuses on user pleasure and satisfaction so that UI has an important role in the success of your business. In addition, a good UI can also help build a product's reputation for the better. This is what causes UI to be so important for every product in business success. Improve Branding Quality
User Interface is not only important for the interaction and growth of a business. UI appearance can also be a distinctive feature of a product. In simple terms, this can be called branding. If the UI display element matches the product concept, it makes it easier for users to recognize. For this reason, it should not only be visually beautiful but also reflect the value and quality of the product.
How the User Interface Works
After knowing the important functions of the User Interface for digital products, then also know how it works. Here's how the UI works that you need to know:
Preparation
Before you create a user interface for a product, there are a number of things that you need to prepare, including the following:
a) Determining the problem to be solved.
b) Identifying product users.
c) Seeing what competitors are doing.
d) Collect all product requirements.
Wireframe
A wireframe is a rough sketch of the appearance of a website or application. Usually used to arrange the initial layout of a design. Wireframes can be scribbled by hand or with tools from special applications.
Mockup
The mockup provides a detailed overview before the product is finally created. Mockups usually depict aspects of visual design, colors, images, and typography. With this mockup, ideas can be translated into a language that is easy to understand but the mockup is static and inoperable.
Prototype
A prototype is a simulation of user interaction with the product interface so that users can see and interact with the UI directly. The prototype doesn't look like the final product yet but it's almost close.
Conclusion and The bottom line
For those who are new to the world of websites or applications, you should learn in detail about the User Interface, considering that UI has very many functions for business development and growth through your digital products. The existence of a UI in a digital product is expected to improve usability and user experience (UX). Even the UI becomes one of the determinants of whether or not users are interested in visiting a website or application.
When users feel happy and easily understand the UI of your product, they will likely return to your website or application. For this reason, when designing websites, applications, and other digital products, always pay attention to the User Interface. So that the application of the User Interface in a digital product can be more optimal, you should also pay attention to the application of User Experience (UX) on the product.
These two things can make a website design or digital product look very attractive and more functional for users. So for online business people, make sure you always pay attention to UI and UX.
Follow my blog to learn more about Web Design, SEO, UI/UX Design
https://www.intrigueit.com/web-design/
YOU ARE READING
What is a User Interface (UI): Definition, Function, and How It Works
RandomUI has developed rapidly over the past few times and has grown to become one of the most creative, interesting, and innovative technology fields.
