Part 2

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SocialCon is the biggest event in the marketing calendar. Everyone who's anyone is there.

This isn't a room with thirty delegates, a whiteboard and four marker pens that don't work. It's an amphitheatre. Seats two thousand. There are four giant screens on the back wall of the stage, a rockstar sound system, and a catwalk. A fucking catwalk!

This is where marketers can strut, arms up and wide, like they're Jesus or Elvis or Taylor Swift.

'I feel like a frickin' gladiator,' says Gar.

Picks can't decide whether to piss or puke.

They're up in an hour.

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