THE IMPORTANCE OF CLIENT CONVERSION
In our last blog, we discussed the three Christmas myths, the
three common mistakes practitioners make over the
Christmas period and what people are really wanting from
their wellness practitioner over the Christmas break.
We know people still haven't found what they're looking for,
and that they hope that next year will be different. We also
know that the New Year is a very powerful time energetically
for people to set goals and intentions for their upcoming year.
But they need your help. After all, if they didn't, they wouldn't be anxious, confused and
suffering. You know this - so what's next?
A Client Conversion Event.
What is a Conversion Event?
A conversion event is where you create an opportunity for people to come and meet you
and listen to what you have to say. At this event you would remind them of their problem,
offer them something of value and give them an opportunity to make some powerful
changes in their life.
Your Conversion Event needs to:
-Be valuable - as in it needs to solve a real and pressing problem.
-Provide transformational potential„
-Just like magic!
When planning your conversion event, you need to ask yourself these four questions:
1. Think of one problem
2. Think of a free solution to that problem
3. Think of the problem that arises from that solution
4. Think of a paid program to solve that problem.
Example:
Problem: "I want to improve my health"
Free Solution: Webinar - Your Top 5 Health Goals for 2014
New Problem: "Now that I know what my goals are, how do I achieve them?
Paid Solution: 21 day Kickstart program - Start the year with Power and Passion
Then...
-Create a free event - it could be a webinar, video training or a public talk, and direct
people who attend these events to book into your program.
-Set up free strategy sessions: send out 3 emails alerting your audience to a special
(free) promotion.
-Make 30-100 phone calls, using a script, and pre-book some free sessions - and
plan to convert half of them to paying clients.
If you use a combination of these three it will give you the best results and fill up your books
really fast.
The next big challenge is conversion - you need to be able to convert these interested
prospects into paying clients.
