The field of website designing is such that you need to keep abreast of technological developments and learn new styles of designing which help you to make the page appear attractive. A web designer’s skill lies in creating a structured layout of web content which is informative as well as attractive in appearance. There are few dos and don’ts that web designers need to keep in mind in order to create catchy designs for web pages.
Website Designing Basics
The landscape of website designing has undergone a sea change, but some essential fundamentals remain as sacrosanct today as they were yesterday. Let’s take a look at them.
Emphasis on Important Features
The average netizen has a very fleeting attention span. Anchor it you must, however, if you are to have them read your web content long enough to make a buying decision. So you must have the most important information regarding your products, services, their benefits and call-to-action buttons right on the first page where they can all be taken in at one glance. This is why you never find a long ‘About Us’ on the home page of a website. That is something a curious client would get to anyway once he has formed a connection with the website and the message that is being conveyed.
Carefully Choose a Color Scheme
This is where art meets marketing. You have to understand how various colors affect people’s moods, which colors are soothing, which are disconcerting and so on. Your color scheme should complement your subject matter and suit your target audience. A site targeting kids, for instance, would be more vividly colored than a news blog and that is also the reason why social networking sites have a soothing shade of blue as a primary color.
Create a Sitemap
Now this is simply as case of putting user friendliness first. Creating a sitemap is one of the best practices to follow. This is a simple map which guides the visitors to sections they are looking, sort of like a table of contents for a thick book.
What to Avoid in Website Designing
There are some fundamental bad plays when it comes to designing web pages.
Say No to Flash Only Website Design
The first thing is that flash websites, even though they look good, can be really sluggish on slightly slower connections, and needs an external plugin that doesn’t ship with the browsers. If you ask the audience of your website to install a plugin, it acts as a repellant. It is possible to create attractive web pages even with HTML and CSS. If you must have flash, make sure to provide for a non-flash version too.
Don’t Try to Fool the Search Engines
Posting good content on websites is the only way to attain high rankings in search engines. In past few years, web masters have tried to use many unethical practices to fool the algorithms meant for page ranking. Rest assured that the people who design these algorithms are constantly watching their creations perform, and they know all the techniques used to fool these programs. Fixing those loopholes is exactly why updates are released regularly.
The points mentioned above should be given due consideration if you wish to create interesting web designswhich attract visitors and keep them hooked on to the content of your website.
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