Being a Lolita: Go for dramatic contrast with your make up

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Most Lolitas don't use a particularly elaborate make-up routine, but generally a pale foundation look is paired with dramatic highlights in terms of eye-shadow and lipstick, used to create that Victorian look.

• Darker goth-style looks should be made up accordingly, with dark purples, or deep red lips and very dark eye shadow. Sweet Lolita looks should focus on skin tones and lightening up the cheeks to create a rosy look.

• Make-up isn't always necessary for a Lolita look. If you don't want to wear make-up, it's fine to leave it off and let your clothes do the work of the style.

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