Cau 4: chien luoc marketing cua cong ty Honda viet nam.
Tra loi:
Cong ty Honda da co mat tai thi truong Viet Nam tu rat lau. Day la mot cong ty rat co uy tin tren thi truong Viet Nam voi mat hang la oto va xe may.
Chien luoc sp: tai Viet Nam, xe may khong chi la Phuong tien di lai ma nhieu khi no con la cong cu kiem song cua khong it ng dan. So luong ng use xe may vo cung lon va muc dich use cung vo cung phong phu. Nam bat dc dieu nay, cong ty Honda da dua ra rat nhieu kieu dang, mau ma cho khach hang lua chon, tuong ung voi nhung muc gia khac nhau, phu hop voi nhieu tang lop ng dan. Cac dong xe cua Honda nhu: air blade, air blade repsol, lead ( mau thuong, mau dac biet), click, click play, future, super dream, super dream plus, wave ( RS vanh duc, vanh nan hoa, RSX vanh duc, RSX vanh nan hoa, RSV, S phanh dia, S phanh thuong, α), @, SH, dylan, PS, cac loai oto nhu : civic
Chien luoc gia: tu khi co mat tai VN, Honda da gioi thieu rat nhieu mau ma xe moi, cai tien cac mau xe cu va luon did au trong doanh so tieu thu ve mat hang nay tai thi truong VN. Thanh cong cua Honda trong viec chiem linh thi truong ko chi dua tren mau ma va chat luong sp cua ho ma mot phan quan trong khong kem, do la ky thuat dinh gia cua cong ty Honda. Cac sp cua Honda luon dc dinh gia nham phu hop voi toi da luong khach hang cua ho, tu nhung sp binh dan dap ung nhu cau di lai thiet yeu den nhung sp cao cap co gia rat cao nham thoa man nhu cau use, the hien dang cap cua ng use.
Chien luoc dinh gia cua cty Honda viet nam chu yeu nham vao khach hang muc tieu cua ho, do la tang lop trung binh cua XH. Day chinh la luc luong nhung khach hang chu yeu cua cty trong suot nhung nam wa. Tuy nhien, Honda khong dung lai o do, cu the la ho da co nhugn sp cao cap dc nhap tu nuoc ngoai nham tiep can nhung khach hang thuoc tang lop cao, nhung ng san sang bo ra mot khoan tien lon de thoa man nhu cau cua minh.
cac chien luoc dinh gia cua Honda vo cung dung dan, minh chung ro rang nhat do la viec ho da co mat o VN tu rat lau, sau nhieu nam kinh doanh, chua bao gio Honda tro thanh mot thuong hieu cu ma cong ty van tiep tuc phat trien, tham chi con ngay mot chiem nhieu thi phan hon
chien luoc phan phoi: nong thon co xe jz? Thanh pho co xe jz? Cac kenh phan phoi ntn? ( ban le, ban buon, phai phan tich nhu cau khach hang)
chien luoc xuc tien sp: quang cao, quan he cong chung: tai tro...,
