LAW 43
WORK ON THE HEARTS AND MINDS OF OTHERSCoercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.
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The 48 Laws of Power by Robert Greene
Non-FictionThe 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.