LAW 5
SO MUCH DEPENDS ON REPUTATION-GUARD IT WITH YOUR LIFEReputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.
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The 48 Laws of Power by Robert Greene
Non-FictionThe 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.