Riverdale Au Rival Gangs Ever since she could remember, Betty Cooper was trained to run her gang covertly. When her parents, Alice and Hal Cooper, were in charge they were so flawless that nobody, except the members, knew it existed. Due to an unfortunate accident that left her father dead and her mother in a coma, it was now Betty's turn to be in charge. Jughead Jones had run with the Serpents since he could walk, his father was the leader but decided to step down saying he was too old for it. Jughead's motto was "Blood runs deep, Loyalty never sleeps" so when one of his own is affected by the new street drug ZIgZag, he made it his own personal goal to take it down, it didn't matter who got in his way.