Chapter II
METHODOLOGY
This describes and discusses how the researchers will gather necessary data and information that will be used in conducting the research. This includes details of the study area, sources of data, methods in collecting data and statistical treatment of data. This chapter will serve as a guide for the researchers in performing their study to derive with a more reliable result and help the researchers find "Sweet Krispies Treats" viability.
Study Area
The researchers have chosen Northern Bukidnon Community College (NBCC) specifically the Teacher's Education Program (TEP) students, Bukidnon Second Electric Corporation (BUSECO) and Manolo Fortich Public Market as their target market. The selected target market are chosen because the researchers wanted to introduce and to promote their product as a new form of delicacy. And the information and data that are gathered from these selected target market are needed for the study.
Sources of Data
One of the important factors that need to be considered in conducting a research, is the sources of data. It may be in the form of primary data and secondary data. Primary sources of data will come from the answer in the survey questionnaire Secondary source will come from the books, internet and previous feasibility studies and other resources to obtain more knowledge.
Methods of Collecting Data
In order to gather the needed information, the researchers used several methods which to be apply as the basis for the study. These are the following:
For Northern Bukidnon Community College:
The researchers wrote a letter to ask permission from the head of Northern Bukidnon Community College. The researchers also asked for its current population and all valid information including courses, majors and etc.
Target Market
Total Population
Northern Bukidnon Community College
1125
Bukidnon Second Electric Cooperative
-
Tankulan Public Market
-
Upon receiving the total population of the target market, using the Slovene's formula the researchers solved for the number of respondents included for conducting the sampling.
Target Market
Respondents
Total Population of Respondents
Total Percentage
Sample size
NBCC
1125
295
100%
295
Using Random sampling Method:
The researchers rolled three small papers which represent the three departments of NBCC, Teacher Education Department, Information Technology Department, and Business Administration Department. The researchers picked the Teacher Education Department (TEP). The researches rolled four small papers again that represent each year level if the Teacher Education Department and they picked up the 1st year level, 2nd year level, 3rd year level and 4th year level.
Respondents
Total Population
1st year level
57
2nd year level
93
3rd year level
176
4th year level
106
Total
432
Now, the researchers already determined the specific respondents for Teacher Education Program, they then decided how to pick the 295 students from 1st year, 2nd year, 3rd year, and 4th year. The researchers gathered the schedules for the TEP Department, which are English 1 for 1st year, Math 105 for 2nd year, Socsci5 for 3rd year, and Review Educ.4 for 4th year.
Respondents
Total Population
English 115
46
Review
106
English 102
50
Math
48
SocSci
45
Total
295
For Tankulan Public Market:
The researchers used the convenient method for the Tankulan Public Market, in which the 50 will represent its whole.
For Bukidnon Second Electric Cooperative:
The researchers also used the convenient method for BUSECO, in which the 15 employees will represent as its whole.
Statistical Treatment of Data
All information and data gathered were tallied, calculated, analysed, and interpreted by the researchers, which show the following:
Formula:
Where: N = total number of population
n = sample size
e = marginal error
The researchers used a 5% marginal error to get a 95% degree of confidence to obtain a fair representation of the sample size.
n = 295.08 or 295
For Northern Bukidnon Community College:
Respondents
Total Population
Percentage
Sample size
1st year level
57
13.19%
38.92
2nd year level
93
21.53%
63.51
3rd year level
176
40.74%
120.19
4th year level
106
24.54%
72.38
Total
432
100%
295
Computation for respondents of each year level's population:
For 1st year:
= 38.92
For 2nd year:
= 63.51
For 3rd year:
= 120.19
For 4th year:
= 72.38
To get the percentage number of population:
Formula:
No. of population / total number of population x 100%
For 1st year:
= 13.19%
For 2nd year:
= 21.53%
For 3rd year:
= 40.74%
For 4th year:
= 24.54%
For Bukidnon Second Electric Cooperative:
Respondents
Total Population
Percentage
Sample size
BUSECO
-
-
15
For Tankulan Public Market:
Respondents
Total Population
Percentage
Sample size
Public Market
-
-
50